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New Deep Purple Album Title Revealed As "NOW What?"

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Deep Purple has revealed the name of the band's new album as "NOW What?" The release has been teased over the last couple of months, including the latest one seen below.

"NOW What?" is scheduled for release on April 26th, 2013 (G/S/A, Finland, Spain), April 29th, 2013 (UK, France, BENELUX, Poland, Czech Republic, Norway Denmark), April 30th, 2013 (USA, Italy) and May 1st, 2013 (Sweden) via earOne Music.

It marks the first studio release for the band since the 2005 album "Rapture of the Deep." Other information about the album was posted in the latest press release:

"NOW What ?! has been produced by Bob Ezrin, one of the most important rock producers of all time (Pink Floyd, Alice Cooper, Kiss and many others) NOW What ?! features 11 new songs. NOW What ?! was recorded with no musical rules… and it shows a modern and fresh production… to the point that Deep ?urp!e have never sounded so close to the spirit of the 70s in the last 20 years as they do NOW.

"NOW What ?! has the excellence and elegance of 'Perfect Strangers' and the wild freedom of Made in Japan. NOW What ?! will also be released as a limited edition with a bonus DVD featuring Deep Purple discussing the new album and one bonus studio cover version.

"NOW What ?! will be released as double vinyl LP. NOW What ?! is also the name of the World Tour to be announced shortly. NOW What ?! will be released in Germany on April 26th. Worldwide release dates can be found at this location, which will be updated daily with news, lyrics, photos & more."

The first taste of "NOW What ?!" will be the release of a double A-side single on March 29th (as a limited and numbered vinyl 7“, CD single and digital download). The track list for the 7“ VINYL (limited to 1000 numbered copies):

Side A: “Hell To Pay“ (radio edit)
Side B: “All The Time in The World“ (radio mix – edit)

CD SINGLE:

1. “All The Time in The World“ (radio mix – edit)
2. “Hell To Pay“ (radio edit)
3. Perfect Strangers (bonus track live)
4. Rapture Of The Deep (bonus track live)

The latest teaser can be viewed/heard here:

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11 Comments on "Deep Purple Reveals New Album Title 'NOW What?'"

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spiral_architect's avatar

Member

1. spiral_architect writes:

I HAVE MIXED FEELINGS ABOUT THIS NEW ALBUM. YES IT'S INTERESTING THAT BOB EZRIN IS PRODUCING (HENCE THE PYCHEDELIC FLOYDIAN INTRODUCTION TO THE CURRENT SOUND CLIP SAMPLE), BUT AT WHAT POINT DOES DEEP PURPLE BECOME SOMETHING OTHER THAN DEEP PURPLE? RITCHIE BLACKMORE HAS BEEN OUT OF THE BAND FOR A LONG TIME AND JON LORD PASSED FAIRLY RECENTLY. THESE WERE TWO CRUCIAL ELEMENTS OF THE ORIGINAL PURPLE SOUND. I WOULD BUY THIS ALBUM FOR IAN GILLAN'S SINGING, BUT IT SHOULD BE KEPT IN MIND THAT EVEN HE WAS NOT AN ORIGINAL MEMBER OF THE BAND.

# Feb 26, 2013 @ 11:46 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
2. . writes:

should change their name to a "Light Purple" or some sh**, F these knockoffs

# Feb 26, 2013 @ 4:19 PM ET | IP Logged Reveal posts originating from the same IP address
Cr4wf0rdTxJ1ng0J4ng0's avatar

Member

Hahah great album title

# Feb 26, 2013 @ 8:08 PM ET | IP Logged Reveal posts originating from the same IP address
hellrat's avatar

Member

4. hellrat writes:

now what? pull that sorry rig off the goddamned road, that's what...haggard old rebuilt chunder beast was overcooked a long time ago

# Feb 26, 2013 @ 8:30 PM ET | IP Logged Reveal posts originating from the same IP address
wilco's avatar

Member

5. wilco writes:

wheeeeeee did see them couple of times with blackmore did think was lame a$$ live

# Feb 27, 2013 @ 1:48 PM ET | IP Logged Reveal posts originating from the same IP address
spiral_architect's avatar

Member

6. spiral_architect writes:

I DON'T THINK I'VE EVER HEARD ANYBODY CALL RITCHIE BLACKMORE'S PLAYING LAME a$$ BEFORE. IT MAKES ME WONDER.

# Feb 27, 2013 @ 3:53 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
7. bobby las vegas writes:

that caps lock button is still stuck huh spiral? what its going on 2 years now?
i think the album title is funny as hell, name means nothing, if the finish product is legitimate.

# Feb 27, 2013 @ 4:05 PM ET | IP Logged Reveal posts originating from the same IP address
spiral_architect's avatar

Member

8. spiral_architect writes:

STILL WONDERING.

# Feb 27, 2013 @ 5:06 PM ET | IP Logged Reveal posts originating from the same IP address
Blindgreed1's avatar

Member

9. Blindgreed1 writes:

@ spiral: Studies have shown that wondering anything about Wilco can be hazardous to your health. Also, I've never been one to suggest a name change for a band. I figure, it's none of my fvcking business. Gillan, Paice, and Glover are still there. They can call it whatever they want to. And seriously man... Mark II was the DP we all know and love.

# Feb 27, 2013 @ 5:42 PM ET | IP Logged Reveal posts originating from the same IP address
spiral_architect's avatar

Member

10. spiral_architect writes:

AGREED, BLINDGREED. I FIRST DISCOVERED DEEP PURPLE THROUGH MARK II'S PERFECT STRANGERS. REST IN PEACE, JON LORD.

# Feb 28, 2013 @ 10:43 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
11. steven michael writes:

Deep purple is one of thr beat bands in the world

# Feb 28, 2013 @ 11:30 AM ET | IP Logged Reveal posts originating from the same IP address

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