Ozzy Osbourne Stars In UK's 'I Can't Believe It's Not Butter' Campaign
Band Photo: Ozzy Osbourne (?)
U.K.'s Checkout magazine is reporting that Unilever UK Foods is launching a TV campaign for its "I can't believe it's not Butter" brand featuring Ozzy Osbourne and impersonator Jon Culshaw.
The 7-million-pound campaign goes live this month and is designed to support the relaunch of the product, which has a new recipe, and a new pack design.
The campaign will also include press and poster advertising.
Brand manager Noam Buchalter said: "The aim of the activity is to communicate the improvements made to the spread and to highlight the new packaging."
Jon Culshaw impersonates Ozzy Osbourne in the TV ad, which plays upon the fact that it is as difficult to tell the two Ozzies apart as it is to distinguish between "I can't believe it's not Butter" and butter.
"'I can't believe it's not Butter' now tastes so much like butter that the two Ozzies can't tell the difference," added Buchalter. "'I can't believe it's not Butter' has always been a great impersonator of butter and proud of it. Who better to star in the ads than the U.K.'s best impersonator? Jon and Ozzy make a great double act and their infectious personalities will have a great impact on consumers."
You can check out a photo of Ozzy and his impersonator at this location.
Source: Blabbermouth
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21 Comments on "Ozzy In 'I Can't Believe It's Not Butter' Campaign"
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Poor shakey Ozzy!!!! This fagfest has the worst lineup. What the f*** going on, has he lost his f***in mind!!!! Man, get your old a$$ up and look the f*** around!!!! f***, there is so much more metal out there!!!! Your problem is, you'll stuck in the PAST. Get over it, LOOK for new blood cause, this old sh** isn't kickin it.
Ok, I just don't get his...his mentallity. I remember on an episode of The Osbourne's Sharon was showing Ozzy his stage set before he went on tour on one occation, and she had bubbles coming from the back of the stage...and Ozzy was like "Bubbles, Sharon?!" "F-ing bubles?!" "I'm the f-ing Prince of Darkness and you got bubbles?!" Now I don't know if that was exact quote, but it's close.
So he gets p***ed at Sharon for having bubbles durring his stage show, but commits to doing Diet Pepsi, I Can't Believe It's Not Butter commercials? More power to ya Oz; you gotta do what ya gotta do! Better make as much money as ya can since Sharon single handedly destroyed Ozzfest.
ozzy osbourne and his family are bunch of bloody f***in has-beens. yeah they all had their 15 minutes, and ozzy was a solid figure when it came to making music. but drugs and too much of a big spotlight mess with your head, so dont be surprised he is even doing this, or if its sharon that arranged for this. poor ozzman has been brain dead for many years already, and the witch has taken over.
The old world of metal is dead, all Ozzy has left to do is actually stop breathing and hopefully then the madness will end. I loved the man, I loved his music, but I knew it from last Ozzfest, he's mentally gone, just gone. Driving his legacy of Metalness into the f***ing ground with his b**** of a wife and his psuedo-butter commercials.
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...riiiggghhhttt....and Ozzy agreed to this because...???
although, it sounds like it could be an amusing ad;
"i cant f***ing believe it's not f***ing butter!"
"no, no, that IS the f***ing butter, it's this f***ing butter that's not f***ing butter"
"that f***ing butter's f***ing butter, the f***ing butter that's not f***ing butter is this f***ing butter"
"wait..."