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Ozzy Osbourne Stars In UK's 'I Can't Believe It's Not Butter' Campaign

Photo of Ozzy Osbourne

Band Photo: Ozzy Osbourne (?)

U.K.'s Checkout magazine is reporting that Unilever UK Foods is launching a TV campaign for its "I can't believe it's not Butter" brand featuring Ozzy Osbourne and impersonator Jon Culshaw.

The 7-million-pound campaign goes live this month and is designed to support the relaunch of the product, which has a new recipe, and a new pack design.

The campaign will also include press and poster advertising.

Brand manager Noam Buchalter said: "The aim of the activity is to communicate the improvements made to the spread and to highlight the new packaging."

Jon Culshaw impersonates Ozzy Osbourne in the TV ad, which plays upon the fact that it is as difficult to tell the two Ozzies apart as it is to distinguish between "I can't believe it's not Butter" and butter.

"'I can't believe it's not Butter' now tastes so much like butter that the two Ozzies can't tell the difference," added Buchalter. "'I can't believe it's not Butter' has always been a great impersonator of butter and proud of it. Who better to star in the ads than the U.K.'s best impersonator? Jon and Ozzy make a great double act and their infectious personalities will have a great impact on consumers."

You can check out a photo of Ozzy and his impersonator at this location.

Source: Blabbermouth

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21 Comments on "Ozzy In 'I Can't Believe It's Not Butter' Campaign"

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psythe's avatar

Writer, Reviewer

1. psythe writes:

...riiiggghhhttt....and Ozzy agreed to this because...???

although, it sounds like it could be an amusing ad;

"i cant f***ing believe it's not f***ing butter!"
"no, no, that IS the f***ing butter, it's this f***ing butter that's not f***ing butter"
"that f***ing butter's f***ing butter, the f***ing butter that's not f***ing butter is this f***ing butter"
"wait..."

# Feb 5, 2006 @ 4:39 AM ET | IP Logged Reveal posts originating from the same IP address
RememberMetal?'s avatar

Writer/Reviewer

2. RememberMetal? writes:

I can't believe i'm even commenting on this.....

# Feb 5, 2006 @ 6:02 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
3. BLOODBATH writes:

Poor shakey Ozzy!!!! This fagfest has the worst lineup. What the f*** going on, has he lost his f***in mind!!!! Man, get your old a$$ up and look the f*** around!!!! f***, there is so much more metal out there!!!! Your problem is, you'll stuck in the PAST. Get over it, LOOK for new blood cause, this old sh** isn't kickin it.

# Feb 5, 2006 @ 7:30 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
4. War Ensemble writes:

yep ozzy has finaly gone insane......

# Feb 5, 2006 @ 7:50 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
5. Spiritus writes:

Ok, I just don't get his...his mentallity. I remember on an episode of The Osbourne's Sharon was showing Ozzy his stage set before he went on tour on one occation, and she had bubbles coming from the back of the stage...and Ozzy was like "Bubbles, Sharon?!" "F-ing bubles?!" "I'm the f-ing Prince of Darkness and you got bubbles?!" Now I don't know if that was exact quote, but it's close.

So he gets p***ed at Sharon for having bubbles durring his stage show, but commits to doing Diet Pepsi, I Can't Believe It's Not Butter commercials? More power to ya Oz; you gotta do what ya gotta do! Better make as much money as ya can since Sharon single handedly destroyed Ozzfest.

# Feb 5, 2006 @ 9:47 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
6. rising end writes:

ozzy osbourne and his family are bunch of bloody f***in has-beens. yeah they all had their 15 minutes, and ozzy was a solid figure when it came to making music. but drugs and too much of a big spotlight mess with your head, so dont be surprised he is even doing this, or if its sharon that arranged for this. poor ozzman has been brain dead for many years already, and the witch has taken over.

# Feb 5, 2006 @ 10:16 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
7. ghost writes:

dont do it

# Feb 5, 2006 @ 10:43 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
8. RollMonkey writes:

Come on everyone. You're way to harsh. What's more heavy metal than an ad campaign for imitation butter?

# Feb 5, 2006 @ 10:57 AM ET | IP Logged Reveal posts originating from the same IP address
slayerdisciple's avatar

Member

9. slayerdisciple writes:

the only way to make up for this is to kill sharon

# Feb 5, 2006 @ 11:52 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
10. ghost writes:

ever since sharon egged iron maiden she blew it now all their gonna get will be sh** bands like linkin park and p.o.d. again

# Feb 5, 2006 @ 12:09 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
11. Happysatan13 writes:

I agree, RollMonkey.

Scientific studies have proven that butter is the exact opposite of heavy metal, and heavy
metal mocks things by imitating them, and so imitation butter is f***in' metal! Ozzy isn't
shaming us and the music we adore at all! :P

# Feb 5, 2006 @ 2:24 PM ET | IP Logged Reveal posts originating from the same IP address
jim's avatar

Member

12. jim writes:

things like this bring a tear to my eye../

# Feb 5, 2006 @ 9:56 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
13. Paul writes:

The old world of metal is dead, all Ozzy has left to do is actually stop breathing and hopefully then the madness will end. I loved the man, I loved his music, but I knew it from last Ozzfest, he's mentally gone, just gone. Driving his legacy of Metalness into the f***ing ground with his b**** of a wife and his psuedo-butter commercials.

# Feb 6, 2006 @ 4:03 PM ET | IP Logged Reveal posts originating from the same IP address
russell's avatar

Member

14. russell writes:

ozzy is not insane war ensemble hes the god of f***ing metal your mom is insane war ensemble so go f*** off and play with black dogs d*** f

# Feb 6, 2006 @ 5:25 PM ET | IP Logged Reveal posts originating from the same IP address
slayerdisciple's avatar

Member

15. slayerdisciple writes:

seariously russell r u 10 yrs. old, u talk all tough u make fun of people like u r 10, i bet u wouldnt say anythin like that to either war ensemble or blackdog

# Feb 6, 2006 @ 6:38 PM ET | IP Logged Reveal posts originating from the same IP address
kchappell's avatar

Member

16. kchappell writes:

just make the right deisions on ozzfest

# Feb 9, 2006 @ 9:18 AM ET | IP Logged Reveal posts originating from the same IP address
unsean's avatar

Member

17. unsean writes:

Ozzy has really gone up hill lately, this is the pinnacle of his carrer, what next? I cant bear to wait.

# Feb 9, 2006 @ 4:42 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
18. BLOODBATH writes:

I CAN....

# Feb 11, 2006 @ 3:42 AM ET | IP Logged Reveal posts originating from the same IP address
azuramouse's avatar

Member

19. azuramouse writes:

Post 10, at least P.O.D isn't selling imitation butter. Ozzy, butter/not butter----why?!

# Feb 11, 2006 @ 7:24 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
20. Cyclone writes:

Ozzy, Joe Walsh, and Brian Wilson should get together and do another ad.
"This is your brain.
This is your brain on drugs, fried in 'I can't f&^#ing believe it's not f&^#ing butter!"
The f&^#ing egg doesn't stick to the bloody pan, Sharon!"

# Feb 26, 2006 @ 12:14 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
21. shut up writes:

ozzy is f***ing gr8!!

lovely guy!

# Feb 26, 2006 @ 5:59 PM ET | IP Logged Reveal posts originating from the same IP address

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