The Hirsch Effekt To Release New Album "Der Brauch" In January; Posts Title Track Visualizer Video Online

Since their formation The Hirsch Effekt have carved out a unique niche in heavy music, embracing limitless possibilities. Yet, despite - or perhaps because of - their elusiveness, the band has captivated a devoted audience.

Today, the trio from Hanover, Germany, announced their seventh studio album, "Der Brauch," due 30th January 2026, via Long Branch Records. In conjunction with the album news, the band are giving fans a taste of the new work with the release of the title track. You can check out the song below.

While earlier works, despite their diversity, were still labelled “metal albums,” this new record explores paths first hinted at on the multi-layered second album, "Holon : Anamnesis" - the same album regarded as one of the best German-language records of all time. "Der Brauch" can be seen as a return to that pivotal point - and simultaneously as a bold step forward. Drummer Moritz Schmidt doesn’t entirely forgo blast beats, but the record demands a new heading. In the end, though, there is only one truth: it unmistakably sounds like The Hirsch Effekt.

Tracklisting:

1. Der Brauch
2, Der Faden
3. Das Seil
4. Brauch Reprise
5. Der Doppelgänger
6. Die Lüge
7. Die Brücke
8. Das Nachsehen
9. Die Heimkehr