Burger King Launches Heavy Metal Gimmick
Business Week reports:
Burger King launched a new website, www.coqroq.com, a site meant to appear as if a heavy metal band of the same name had created it. The site includes videos showing the fictional band members in chicken heads, downloadable ring tones and photo galleries with shots of young girls with handwritten captions like "Groupies love the Coq" and “groupies love Coq." After the site went live on Tuesday, the bawdy captions were erased. Yawn. It was no doubt done to draw attention and unique visits to the site.
The site is well done for what it is, though I can't for the life of me understand why anyone of any age would want to spend much time taking in the "music" of a fake band and videos when the central theme of it all is chicken served at BK. Like I said...yawn.
The chicken schtick is supposed to be funny. But what I find hilarious are the deadly serious comments solicited by Advertising Age magazine to spotlight what dreadful fare this website is and how it is setting back women's status to the 19th century.
Read the full article at Business Week.
Source: Business Week
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30 Comments on "Burger King Launches Heavy Metal Gimmick"
Former Contributor
Member
Member
10. writes:
Really. You know its funny. Your name sounds just like that of a terrorist that my brother blew the f***ing head off of in Iraq. Why don't you go give Osama a blowjob while he takes a sh** on your chest . The only thing thats rulin about you is the superb blow jobs you give b****.
Former Contributor
12. writes:
The fake bands name (COQ ROQ) is actually pretty bold for a place that has indoor play grounds and kids-meals.....pretty f***ing suggestive....
heh, and people are all wound up over some embedded Grand theft auto (rated M which = rated R) sex scenes where the characters f*** but still have their clothes on....
Im proud to be an American, we're a funny confused and contradictory people.....
Supporter
13. writes:
This is a new low indeed.The name is cool though.They score big point's with me just for haveing the cajones to use it in a national commercial(I saw it a couple of day's ago but I was on the phone so it did'nt quite register)that's geard toward teenager's.This would not be the 1st time they've done something this provacative.I seem to remember a kid's club poster with the female tomboy of the group lying in bed and saying "wanna play"or something to that effect with two baseball's and a bat standing between them in the corner of the room.Sex will sell anything Brittney Spear's and Paris Hilton are living breathing proof of this.
15. writes:
cock rock? bob your head? What are these guys really trying to say?? anyway... Burger king sucks....they can't seem to get regular french fries right., so I don't expect that they will be able to handle chicken fries. Maybe this whole c*** rock things comes fro mthe fact that every attepmt they've had at a chicken sandwich has sucked balls...... give me some wendys!! spicy chicken rules!!! Chicken fries sold by a "band" called c*** rock? NO thanks "cock rockers"....
16. writes:
the songs sound decent actually not great ut there is worse legit band out there. i could live with them but seeing how they arnt just getting monies from BK they mention the products in every song "one nation united under chicken fries"?? give me a "fuq"in break.
SLIPKNOT WANT TO BES let see them fight to the death
Founder, owner & programmer
18. writes:
After watching a few hours of Ultimate Fighting on Spike TV the other night, I've had enough Coq Roq for a lifetime. I must have seen a dozen commercials/videos for them. And I realize now that this is how and where they (BK) are marketing this "band" - stations like Spike TV with mature content and themes. So the risk factor of tainting a family brand with this marketing is minimal. They aren't really getting people into heavy metal either I don't think. It's pretty crappy hard rock (roq?) if you ask me.
19. writes:
you were really nice to the kid (post 17) but i gotta let him know. burger king is not in any way attracting people into metal. its a f***ing commercial that most people either hate because it has metal in it or hate because t took up time from their tv programming. this ad campaign isn't doing sh** for metal. and i would have to say that you fall right in line with the "POSERS" you speak so fondly of if you think slipknot only "kinda sux".
20. writes:
To me this is really stupid.....what the f*** is wrong with people! Just another way to make a dollar off people. That's what I say, f***ing stupid people. I can't it when they take a good idea and abuse it. Not that this is a good idea but the fact that they are trying to use metal to sell f***ing hamburgers is really dumb. "Groupies love the Coq" ahhahahhahahahahhahahaha that is the stupid thing I've ever heard! This in no way is helping spread the sound of metal! If they wanted to help metal they should just give out cds of a band like Dimmu Borgir, slayer, the Crown,etc. But I think that would be selling out for thoes bands as well. Another good idea would be just not to do it. And me I don't really find chickens funny in anyway....................GOD WHY THE f*** DID BK HAVE TO DO THIS sh**!!!!!
24. writes:
ya f*** chirst ppl calm down i mean f*** look at the bright side at least it isnt some f***in hip hop bullsh** that all media has been thrown at us for the past few years plus its ment to be just an ad let it just be that and dont let go your f***in head and trash talk some thing as lame as an ad f*** just laugh and let it go
25. writes:
"look at the bright side at least it isnt some f***in hip hop bullsh** that all media has been thrown at us for the past few years"... that is true but it's completely devoid of substance and actual feeling, good music is never without these two essetials. Every "song" that someone else wrote and played for this "band" focuses solely on seeling chicken fries,.. That's right the people you see in the comertials are just actors... not musicans.... this puts them on the same level as backstreet boys and n'sync with me... therfore slipknot (although i've never been into slipknot even in the slightest) still gets the nod in my book because they actualy write thier own music, and play thier own music. The fact that so many people find these songs to be "decent" shows me just how far the quality of the music biz has fallen since the mid 90's. I thought things were moving back to more thought provoking emotianaly moving music, but "bob your head" is nothing more than the same lyrical ideas that would have been sold to you in those "hip hop" ads, but with some lame guitar riff behind it instead of a beat sequencer. to make you think it's made for you...
26. writes:
actually some peeps on that coq roq thing are for real, the lead singer, the bass player, and drummer are part of a punk band called "The Fight United" from Vancouver, Canada. They were just hired for this ad, and it's all in good fun...and money for them.
The singer I know personally and he plays lead in the actual band. This is just a ploy for BK to sell stuff, I found it funny and pretty ok music-wise...though I prefer heavier shtufff...btw he actually is singing the song, I know his voice.
29. writes:
Hey guys, lighten up, they may be embarassing the metal scene by making a bunch of jerkoffs play like idiots to appeal to kids. That's just bad humour I guess, well atleast the kids love it (Maybe not...).
Besides, who cares what a bunch of 5-10 year olds think about metal anyway? They know as much about metal as the morons who decided to make this advertisement. So I guess you just have to put up your hands in the air, shrug, and move on.
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1. RollMonkey writes:
All big franchises are trying their best to relate with the real kids these days. McDonald's went with the 'hood, and I guess Burger King are going with the Metalheads. Of course, Burger King probably knows next to nil about metal, thus embarassing all of us who really do know our sh**.
So yeah. f*** Burger King.