The Devil Wears Prada Premiere New Music Video For “So Low”

A music video for The Devil Wears Prada’s track So Low, directed by *Wyatt Clough, just premiered streaming via YouTube and Spotify for you now below. The footage was captured during the band’s Latin American headlining run earlier this year, with portions filmed on genuine Super8 film. The song appears on the metalcore group’s upcoming ninth studio album, Flowers, due out November 14th via Solid State Records.

Speaking on this fifth track to be revealed from the record, frontman Mike Hranica commented:

“To me, ‘So Low‘ is almost fighting the mundane, when everything feels flat or meaningless. You just want to set it all on fire and blow it up to get a reaction. It’s about chasing that rush, even if it leaves you feeling worse in the end. The song comes from that place of frustration, when you’re desperate to feel alive no matter the cost.

I love that we are able to capture Latin American cityscapes and habitation. It was a long time in the works to head back to places we hadn’t been in a long time, and I think it adds something extra to the aesthetic of ‘So Low.’ Visuals that we’ve never incorporated, different than what’s often seen stateside — all in all, it’s a nod to our loyal listeners across Mexico and South America.”