"some music was meant to stay underground..."

Nike Steals Minor Threat Artwork for Ad Campaign

It appears the folks in the ad department at Nike have stolen Minor Threat artwork for an ad campaign. You can read the details below as quoted directly from Dischord.com -

"Many people have now noticed that Nike has appropriated the Minor Threat artwork and logo for a new skateboard demo / ad campaign. To set the record straight -- Nike never contacted Dischord to obtain permission to use this imagery, nor was any permission granted. Simply put, Nike stole it and we're not happy about it. We are not yet sure what options, if any, we have to stop Nike from using our images to sell their shoes, but if you would like to direct your complaints to Nike that would be a good place to start.

You can email Nike at:
http://swoosh.custhelp.com/cgi-bin/swoosh.cfg/php/enduser/ask.php

Or give them a call:
Nike World Headquarters: 1-800-344-6453 Mon- Fri 6:30 am - 4:50 pm (Pacific Time)

To longtime fans and supporters of Minor Threat and Dischord this must seem like just another familiar example of mainstream corporations attempting to to assimilate underground culture to turn a buck. However it is more disheartening to us to think that Nike may be successful in using this imagery to fool kids, just beginning to becoming familiar with skate culture, underground music and DIY ideals, into thinking that the general ethos of this label, and Minor Threat in particular, can somehow be linked to Nike's mission. In any regard, we would like to thank the many people who have written to us in the last several days to express their outrage, support and encouragement."

Source: HxC

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9 Comments on "Nike Steals Minor Threat Artwork for Ad Campaign"

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Anonymous Reader
1. dancing monkeys writes:

a prep buying nike would not know what they were buying, so it would be funny, so is NIke trying to sell skate wear now? But Etnies instead!!!!!!

peace

# Jun 27, 2005 @ 10:27 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
2. dancing monkeys writes:

*buy

# Jun 27, 2005 @ 10:28 AM ET | IP Logged Reveal posts originating from the same IP address
RememberMetal?'s avatar

Writer/Reviewer

3. RememberMetal? writes:

Did Nike think they could just rip off the guys in the band (the singer also fronted this little known band FUGAZI) with something so blatant and corportate.

Heres my prediction: Minorthreat sue, prevail and give all court winnings to a charity in the same day....These are the same guys who always made all their live shows, albums and merch affordable no matter how long they existed or how famous they became.

# Jun 28, 2005 @ 12:20 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
4. metal101 writes:

Is anyone actually gonna go complain to Nike.I bet Nike thought they could get away with this those bastards.

# Jun 28, 2005 @ 8:55 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
5. I bet writes:

Nike will get away with this, those bastards. They have more money than Dischord, so they will win. It's that simple in bloody America.

# Jun 28, 2005 @ 11:15 AM ET | IP Logged Reveal posts originating from the same IP address
RememberMetal?'s avatar

Writer/Reviewer

6. RememberMetal? writes:

Possible, but this seems like an open and shut case of infringement....there will be some kind of settlement, this can only hurt Nike.

# Jun 28, 2005 @ 12:32 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
7. wordtoyourmother writes:

complaining will be just like....sreaming at a wall..,they will just look at you like you are a....small man big mouth..telling your... sob story..but they may win because they have...the straight edge..and the company is just..guilty of being nike..ha ha

# Jun 29, 2005 @ 12:22 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
8. nikesux writes:

i'm curious to see the artwork they stole. can sum1 post a link to it ?

# Jun 29, 2005 @ 12:36 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
9. nikesux writes:

nevermind i'm a dumbass there's one on the side of this page.

# Jun 29, 2005 @ 12:38 AM ET | IP Logged Reveal posts originating from the same IP address

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