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Metallica Sell Out More, Do AOL Commercial

METALLICA's James Hetfield and Lars Ulrich are featured in a new commercial promoting the Talk Phone add-on for instant messages as part of AOL's new 9.0 Optimized service.

According to Adweek, the ad sees "a hardcore-looking dude IMing another bulky, studded type. 'I'm madly in love with you,' the first types. 'I'm madly in lust with you,' responds the second. This is an advertising shocker: starry-eyed beefy men professing their love — not over beers but on the Internet. We start getting the picture when the first types back, 'I'm madly in anger with you,' then picks up the phone and plays a dazzling guitar riff. They are James Hetfield and Lars Ulrich of METALLICA. The song, 'St. Anger', is off their latest album. The spot is honest and funny, with a dazzling build."

The METALLICA commercial is one of nine ads as part of a campaign which debuted in September and continues to roll out this month.

Source: Bad Attitude Radio

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