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Courtney Love Nixes Kurt Cobain Shoe Ad

Four dead rock stars - Joe Strummer (The Clash), Kurt Cobain, Sid Vicious, and Joey Ramone - were to head up a new advertising campaign for Dr. Martens boots. Famed advertising company Saatchi & Saatchi is understood to be behind the campaign, which sees the music icons wearing their prized boots while dressed as angels.

Dr. Martens spokesman Andrew Petch explained: "We wanted to communicate that Dr. Martens boots are 'made to last' and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots' durability perfectly. And, as images, they feel very iconic."

But thanks in part to an outraged Courtney Love, the new Doc Martens ad has been given the boot. The 42-year-old entertainer was steamed after learing that a new advertising campaign for the footwear company features late husband Kurt Cobain modeling boots in heaven.

The print ads, promoting the manufactuer's AirWair line and only approved for use in the United Kingdom, portrayed the Nirvana star sitting in a cloudbank, clad all in white except for a pair of black boots. A tag line in corner reads: "Dr. Martens. Forever." Similar ads featured the Sex Pistols' Sid Vicious, the Clash's Joe Strummer, and the Ramones' Joey Ramone. The photos were leaked earlier this month via the music blog thedailyswarm.com.

"Courtney never approved the use of these images [for commercial gain] nor would she ever approve it. She knew nothing about it," Love publicist Alan Nierob tells E! Online.

The rep said British law, unlike American, appears to allow companies to use the images of dead celebrities without explicit permission from their estates. Nierob said that Love was having her lawyers double check, but added that any suggestion she'd take legal action at this point was "premature."

Dr. Martens wasn't willing to push the issue. Facing a PR nightmare and backlash from the same fans the company was trying to court, the shoemaker said it was scuttling the campaign.

"Dr. Martens is very sorry for any offense that has been caused by the publication of images showing dead rock icons wearing Dr. Martens boots," the company said in a statement to E! Online. "Dr. Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent.

"As a consequence, Dr Martens has terminated its relationship with the responsible agency."

The "responsible agency," London-based Saatchi & Saatchi, defended the work, saying the photographs of Cobain and company were legally purchased from Corbis, one of the world's largest stock photo companies.

“We believe the ads are edgy but not offensive. There has been blog commentary both for and against the ads, but it is our belief that they are respectful of both the musicians and the Dr. Martens brand,” said Kate Stanners, the agency's executive creative director.

Earlier, another campaign mastermind explanied the concept behind the ads to British music site NME.com.

"We wanted to communicate that Dr. Marten boots are 'made to last' and we discovered that these idolized musicians wore them," copywriter Andrew Petch said. "Showing them still wearing their Docs in heaven dramatized the boots' durability perfectly. And, as images, they feel very iconic."

But Nierob says Dr. Martens made the right move.

"They obviously realized they did something wrong," the publicist said. "It was in poor taste."

Aside from Love, many fans took issue with anti-establishment punkers being used to promote shoes, others questioned the veracity of the ads.

"Kurt wore...Converse. Don't know about Doc Martens," Ruby 17 wrote on Love's official Website, moonwashedrose.com. "Even so, they could have at least asked permission. Wondered if they asked permission from Joey Ramone's estate or Sid Vicious estate as well? Does look tacky I agree."

"I can't say I knew Kurt, but to me he doesn't seem like the guy that would wanna be a spokesperson for clothing and shoes. Neither does Sid or Joey," a user named Linn added.

Courtney Love controls Cobain's estate and has been very hands-on when it comes to overseeing her late husband's legacy.

Source: Yahoo Music

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12 Comments on "Courtney Love Nixes Kurt Cobain Shoe Ad"

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Anonymous Reader
1. CrawfordTexasJingoJango writes:

They should make a black and white commercial for the shoes where it opens with Kurt walking around his house, frantically searching for something. Then, he opens up a cupboard and removes a shotgun and a single shotgun shell. Then he walks, calmly now, to his greenhouse, and sits in the corner. Then he loads his shotgun, the whole time with really sad piano music playing, or something. Then he puts the barrel in his mouth. Close up on the trigger. When he pulls back on the trigger, with his toe, there's a loud piano chord, say a B Minor, then they show his lap, ever-darkening with blood, spasming uncontrollably, then just as his legs slow their movement, pan down to the bottom of the shoe. You see the Dr. Martens logo, and notice brain and other random bloody chunks all around the shoe. Then as the piano chord fades, you hear Doc Martens new slogan...

"Dr. Martens. We'll blow your mind."

# May 25, 2007 @ 9:31 AM ET | IP Logged Reveal posts originating from the same IP address
deathbringer's avatar

Founder, owner & programmer

2. deathbringer writes:

That comment was just bad taste.

The ads sound like they could have been cool, but I agree with the thinking that none of those guys probably would have wanted to be a spokesperson for shoes or anything fashionable.

# May 25, 2007 @ 9:45 AM ET | IP Logged Reveal posts originating from the same IP address
FuckedWithAKnife's avatar

Member

3. FuckedWithAKnife writes:

"Dr. Martens. We'll blow your mind." - HAHA that would be a pretty damn good slogan!

# May 25, 2007 @ 10:45 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
4. alterier motive writes:

Dr. Martens"stompin girlfriends' out the door since....1707.

"If your girlfriend doesn't please you,.....maybe these will.

so... what up with the name?are you a guy or girl? Anyhow in '98 i let my cousin f?$kin' slice my left arm.Massive amounts of blood were lost.Everyone surching frantically for dental floss and a sewing needle it actually didn't hurt.Surprisingly....yet they found that the only solution was off to the emergency room we go! Eight stitches total....i think the only time i felt anything was once they about finished.I also let two good friends brand my left arm and the cool ting is that there both near one another!! I've got a prettyKnarlie reputation for these !

# May 25, 2007 @ 12:01 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
5. alterier motive writes:

the brand peeled off into one entire scabb!.I kept it for a while. It looks like the all seeing eye.Yet i told people it was the devil's eye!

# May 25, 2007 @ 12:06 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
6. alterier motive writes:

I wore a pair of doc martens to ozzfest Glen helen regional park in the city of devor.I wore them during the pits and my heels got huge blisters' so i burned my soxs. I really dig the angel ideas though seriously! I had apatch of curt's suicide note and im telling you angels truly do exist and there for basically im trying to say that there are people out there that need guidance!!!

# May 25, 2007 @ 12:14 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
7. alterier motive writes:

Both of my grandfathers' died when i was a young lad! One in his sleep,was in WWII and the other of surouses of the liver! My grandmother on my fathers side passed on ?cANCeRoUS TuMOr ON THE SPINE>;

# May 25, 2007 @ 1:53 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
8. INNERWISP writes:

I fail to see the relevance though....

# May 27, 2007 @ 4:16 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
9. Stephen writes:

Wait.... didn't Courtney Love say about three weeks ago that she was going to sell all of Kurt's belongings? And then she pulls this bullsh**? I guess she's just p***ed that what the shoe company was going to do wouldn't yield HER any money. Because honestly there's not a a big moral difference between Love selling all his sh** to the highest bidder and the Martens shoe compaign.

# May 27, 2007 @ 4:54 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
10. E-Rock writes:

Courtney needs to fall into a pit of rusty fish hooks, contract any std she doesn't already have, and be paralyzed in the process. And while she sits in her wheelchair, Dave Grohl and Krist Noveselic just start pissin on her.

# May 28, 2007 @ 4:12 PM ET | IP Logged Reveal posts originating from the same IP address
slayerdisciple's avatar

Member

11. slayerdisciple writes:

agreed with post 9 and 10
Now Playing: Morbid Angel- Caesar's Palace

# May 28, 2007 @ 9:48 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
12. brandedcfh420 writes:

ok, i hate nirvana, but i hate courtney love even more...damn whiny a$$ punk b1tch...if u r gonna sell off all kurts stuff why u wiggin out about this...is it bad taste...?...NO....its advertising....so what if kurt is wearing doc martens in heaven..BIG FREAKIN WOOPIDTY DOO....courtney, do the world a favor.....KILL YOURSELF NOW!!!!...we r tired of seeing your ugly, drunk, skanky fukin face on tv, in public, well, anywheres...give it up...HOLE SUCKED THEN, SUCK NOW, AND WILL SUCK FOREVER...U HAVE NO TALENT....NOW U R FLYING ON KURTS LEGACY....AND U R DESTROYING IT BY YOUR PATHETIC ATTEMPTS TO MAKE YOURSELF LOOK BIG AND BAD A$$....please die as soon as possible!!!!....btw, courtney, please kill the person who signed hole to a record contract!!!!

# May 29, 2007 @ 8:18 AM ET | IP Logged Reveal posts originating from the same IP address

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