A Breach Of Silence Tackles Free Music Streaming With "Falling Away" Video

Australia’s award winning powercore-metal group A Breach Of Silence just premiered a new music video for "Falling Away." This is the first video from upcoming third studio album "Secrets."

"Falling Away" takes on the controversial perception of a value gap occurring within the music industry while tackling the issue head-on and stressing the importance of subscription-based business models over ad-based streaming, for all creators of music… regardless of genre.

“We did this clip because there is a huge value gap for artists and labels in the music industry right now and it needs to be fixed,” states guitarist Mat Cosgrove. “Best-case scenario, a 12-song album needs to be streamed about 125 times (1,500 total streams) on a subscription-based plan to equal the sale of an album. Our label is fully transparent with us, we see every transaction pertaining to our catalog and we get paid. The problem is that the revenue generated by free, advertising-based business models is fractions of that received from subscription models. If musicians aren’t fairly compensated for their music, then they eventually stop being musicians and are forced to choose other professions that are more profitable.”

Vocalist Rhys Flannery continues, “A subscription on Spotify (for example) is available for LESS than the cost of a six pack of beer, and that gets me unlimited music from all my favorite bands! We recognize that people don’t want to buy CDs or even download albums anymore, and that’s fine – people should consume music the way they want. All we’re asking of people is to subscribe to whatever service they prefer, because free streaming simply cannot sustain music creators OR the streaming services over the long-haul.”

A Breach Of Silence also appears on the soundtrack to the newly released "Metal Tales: Fury Of The Guitar Gods" PC game.