Today Is The Day Releases "Masada" Video

The first single from Today Is The Day's tenth LP, "Animal Mother," has been released via Metal Injection through a disturbing new video for the ninth track, "Masada," which can be seen below.

Produced by visual architect David Hall of Handshake Inc., the visual accompaniment for "Masada" delivers the track in a vibrant, high-contrast collage of footage, combining imagery born of nature's itinerary and humanity's inherently sadistic and perverse ways. Cult leaders summon more flies to the fire while children learn to handle automatic weapons. Brains decay and maggots feast upon the flesh of mammals, while a twisted, obfuscated plot unfolds amidst several unnamed humans in this disgustingly satisfying slab of cinematic madness.

Issued director David Hall of the video: "I'm always honored when Steve Austin asks me to create a video for Today Is The Day. Early on we decided that 'Masada' should be the track people hear first from the new album because it really represents the album in terms of rock and diversity and TITD insanity. Steve wanted a video that would infect minds and reflect the madness of the music. I ate some meatloaf and went on a vision quest and was shown a couple in a desert being corrupted by their dysfunction and desire to control one another. So this is what I made."

Southern Lord will release "Animal Mother" on LP, CD, and digital download in North America on October 14th, as the band's first venture for the label.

Catch the band live on these dates:

w/ Lord Mantis
10/07/2014 Geno's - Portland, ME
10/08/2014 Sonny's - Dover, NH
10/09/2014 Spotlight Tavern - Beverly, MA
10/10/2014 Dusk - Providence, RI
10/11/2014 The Pinch - Washington, DC
10/12/2014 The Acheron - Brooklyn, NY
10/13/2014 Kung-Fu Necktie - Philadelphia, PA
10/14/2014 Church - Boston, MA
10/15/2014 The Depot - York, PA
10/16/2014 Cafe 611 - Frederick, MD
10/17/2014 TBA - Long Island, NY
10/18/2014 Jabber Jaws - Allentown, PA
10/19/2014 Hideaway - Johnson City, TN
10/20/2014 The Handlebar - Pensacola, FL
10/21/2014 Siberia - New Orleans, LA
10/22/2014 TBA
10/23/2014 Ground Zero - Spartanburg, SC
10/24/2014 TBA
10/25/2014 Hangar 21 - Shreveport, LA
10/26/2014 Riot Room - Kansas City, MO
10/26/2014 Hi Tone - Memphis, TN