Trent Reznor's Nine Inch Nails Pockets An Easy Million Dollars In Early Sales
Band Photo: Nine Inch Nails (?)
Hypebot has done the math and calculated that Trent Reznor and Nine Inch Nails have made bank in just the first few days of release of "Ghosts I-IV."
2500 X $300 = $750,000 + ...It took less than two days for the Nine Inch Nails to sell out 2500 copies of the Ultra-Deluxe Limited Edition CD Package at $300 direct from the band's web site. Add to that any reasonable numbers fron the $75 deluxe edition, $10 CD/DVD preorder and $5 download and it appears Reznor has pocketed a cool million $'s plus without the help of a label and only viral promotion.
Not only has Reznor gotten the highest possible return from a 2500 richer uber-fans, he's provided products at a price points that would satisfy fans at every level all the way down to a free 9 track sampler for more casual fans and those just discovering the band. And unlike Radiohead's pay-what-you-want experiment, Reznor has lead the tribe where he wanted them to go. And he's done it in a ways that will make them want to go there again and again.
Source: Hypebot
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8 Comments on "Trent Reznor Pockets An Easy Million Dollars"
Writer, Reviewer
Senior News Correspondent
4. writes:
Prince made even more money by allowing his latest to be given away in a British newspaper and with every ticket bought for one of his 21 nights in London thing. Record companies are in deep sh** with artists like NIN and Prince working out new ways to cut out the middleman.
Founder, owner & programmer
6. writes:
This is all well and good for well-established artists like Prince or NIN, but this type of release isn't going to work for most bands in the industry. Many bands need record company funding in order to continue recording and touring. I wouldn't jump the gun on this one being a major problem for the record companies just yet.
Founder, owner & programmer
8. writes:
A third? I seriously doubt it cost more than $10 per unit to produce the limited edition packages. Of course he has to earn back the studio time and other costs that went into making the music, but you don't really look at that as a percent off each item because he's selling different priced items and the total sales are a moving figure (so the percentage would be moving).
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Former Contributor
1. goatlady writes:
Heh, Trent is a mastermind. I coughed up for the $75 version despite *really* high international shipping costs... and I was happy to do it. Good on him :)