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Hatebreed's "To The Threshold" Featured In Verizon Ad

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Band Photo: Hatebreed (?)

Hatebreed's "To The Threshold" has been used in one of Verizon's recent online ads entitled "Helevator" promoting their VCAST service.

Verizon has done a great job with the ad. To sum it up, some people get stuck in an elevator and a girl whips out her phone to play a song. One of the choices is Hatebreed's "To The Threshold," which I of course selected given the other lame choices. What ensued was quite entertaining and well done for an ad. You can try it for yourself here (select the "Helevator" clip). How the geeky/wussy guy gets his shirt back on is a mystery to me...

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36 Comments on "Hatebreed's 'To The Threshold' In Verizon Ad"

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Anonymous Reader
1. Mike writes:

The AD is a true killer !
CooL

# Apr 4, 2006 @ 3:17 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
2. rulin kmadd writes:

this doesn't surprise me since Jamey Jasta is a sell-out biitch anyway. Look at
the emo-mod fag ball every saturday he whores every victory records release out there
and don't say that he has nothing to do with it. It was his first label.

# Apr 4, 2006 @ 3:56 PM ET | IP Logged Reveal posts originating from the same IP address
WhylordWhy's avatar

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3. WhylordWhy writes:

Yes especially since every Saturday they get a different sh**ty band to come on the show ranging from Disturbed,Korn,As I lay dying and so on. It is like I keep saying you know for years it was cool to act "black" and be into the hip hop thing now I guess it is hardcore's turn to sell out to mainstream or at least for Jameys sake it is.

# Apr 4, 2006 @ 5:58 PM ET | IP Logged Reveal posts originating from the same IP address
BLACKDOG's avatar

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4. BLACKDOG writes:

THE FIRST TRUE SIGHN OF SELLING OUT IS THE COMMERCIAL FOR A MAJOR CONGLOMERATE LIKE VERIZON ! I've seen them live on three seperate occasion's they never dissapointed.I would have never seen it comeing.First METTALICA then KoRn after that SLIPKNOT & now HATEBREED.

# Apr 4, 2006 @ 7:00 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
5. pitchfork writes:

syaing they sold out because a video is on a commercial is the dumbest thing ever. theres plenty of band out there who have there music on commercials.are you saying superjoint ritual sold out when they put their song on the tony hawk game.or every band thats on guitar hero. the music hasnt changed he hasnt changed so tell me how hes a sellout.by the way if you were in that position dont say you wouldnt o it also because its all for the money.i dont care about the cliche.

# Apr 6, 2006 @ 11:29 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
6. BrianSD writes:

I have to agree with Pitchfork on this one. Korn and Metallica sold out because they changed their image, style of music and did whatever they could to get attention...showing up on every Mtv show they could including TRL. Hatebreed hasn't changed.

Countless heavy bands are showing up in video games. Diecast was in a VW commercial. Overseas heavy bands do commercials all of the time.

As for the choices of bands that appear on Headbangers Ball, do any of you think for minute that Jamey Jasta said, "hey, lets try and get Korn on this week, and next week, how about P.O.D." no f***in way. Hatebreed generally tours with underground bands.Mtv just wants a broader audience to watch the show.

# Apr 6, 2006 @ 1:16 PM ET | IP Logged Reveal posts originating from the same IP address
WhylordWhy's avatar

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7. WhylordWhy writes:

First off when you realize what sellout means then you can talk about it. Doing commercials for a major cell phone company and for a video game is two totally different things. Tell me do you think that it is OK for an underground band to do national commercials? I for one think that when a band shows its true colors and starts pimping themselves out for mainstream they are sellouts.

You say Korn and Metallica are sellouts. Metallica is the biggest joke ever since this whole Napster dibocle. They said they were getting short changed and not receiving any money when people download music. Tell me how many people really downloaded Metallica. I mean they haven't had a good album in 15 years. WHen a band starts showing that it is all about money YES they are a sellout. When is the last time you saw Black Flag,MInor Threat,or ever a current band like Btbam.

Most bands aren't in it for the money. They don't make any money it is just for the joy of making music.
So to follow up with what you said Hatebreed has changed by selling out. And for you to argue that they haven't is wrong hell I bet you still think A7x is still an underground 'Metal" band with Trl appearances under their belt. And as far as Jamey not having a say in who shows up on headbangers ball He can say no but he won't because he is a mainstream WHORE.

# Apr 6, 2006 @ 2:58 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
8. all of you are poor and jealous writes:

(as jamey laughs his way to the bank) ....

# Apr 6, 2006 @ 4:39 PM ET | IP Logged Reveal posts originating from the same IP address
WhylordWhy's avatar

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9. WhylordWhy writes:

LMfao you dipsh** the last thing I am is jealous I have my own money.

# Apr 6, 2006 @ 5:11 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
10. rulin Kmadd writes:

me too. I always thought hatebreed was overated anyway with their same old recycled shiit that they
call music. They are the nickleback of hardcore.

# Apr 6, 2006 @ 8:18 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
11. BooFukidyHoo writes:

We get it. You don't like Hatebreed. Shutup.

# Apr 7, 2006 @ 3:45 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
12. Rulin Kmadd writes:

Glad you finally got it. Buttfullakaywhyhoo.

# Apr 7, 2006 @ 5:47 PM ET | IP Logged Reveal posts originating from the same IP address
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13. evilcheeba writes:

I find it interesting that just about anytime a band has any mainstream success there is a huge backlash from the "underground" fans. It's music and it is meant to be heard. If you can appear on a national show to get your sound out to masses why the hell not jump at the chance? If it is truely "about the music" a band should try to get it out there by any means possible. Of course the flip side to that is the band is going to ultimately make more money the more people that enjoy their sound. I see no problem lending a song to a commerical. It's still getting the sound out. Who's next on the hater's list to turn on because of "selling out" or "going mainstream"? My guess is Lamb of God. There are already a ton of people recognizing their talent and their sound. Once they start really raking it in they will be treated just like any other popular metal band on this board. Half little kids who "LoVe LaMb Of GoD" and half haters. I've already found out that I'm not a true metal fan because of my musical tastes (courtesy of most of the haters around here) and the more I read what is said around here the more I'm glad I'm not an elitist jerkoff.

# Apr 10, 2006 @ 9:48 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
14. rulin kmadd writes:

I'd rather be an elitist jerkoff than a self-righteous wanabee intellectual douchebag like
yourself. I have never said anything about bands making a living hey the more money the
better i am just stating that this band has to be the most overated band in history of
hardcore and metal and if he wasn't the host of the emo scenekids fags ball that particular band
would be in anominity. Yes i called him a sellout i mean look at the victory records commercials
the new thrash? Give me a fukkin break. Hatred is a virtue anyway.

# Apr 11, 2006 @ 4:32 PM ET | IP Logged Reveal posts originating from the same IP address
BLACKDOG's avatar

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15. BLACKDOG writes:

The only thing I do not really like about this band is the lead singer's lyric's.Other than that I don't think they are half bad.However this is not a video game or a movie where the song can add to the atmosphere & thierbye enhance the feeling of the moment.This is a commercial.A tool used by major manufacturer's and other assorted merchant's to get the mostly unthinking masses to bye the product's that they make and or sell.This is how it work's.They wanted to target a younger market .A.K.A kid's between the ages of 13 threw 23.Who could potentially be in the market for a cell phone.So they get someone that people in that demographic might think is COOL.Then convince them to allow a song to be used or just appear in our comercial.Or(and this is the only time I personally don't see anything wrong with it.)sponser a tour.Then the unthinking masses does this.OH sh** VERIZON HAS HATEBREED IN A COMMERCIAL.WHICH LEAD'S TO THE SUBLIMINAL "HATEBREED = VERIZON SO VERIZON IS COOL !LET'S GO TO THE NEAREST VERIZON STORE AND BYE SOMETHING.Now perhapse endorseing a product is cool when you actually believe in saide product.Which may very well be the case with Jasta & co.Unlike P.DIDDY who is currently appearing in proactive commercial's however what most people don't know is he's currently sewing them because it does not work.(did i spell sewing right not sure anywho!)If he believed in the product and was willing to lend his illgotten star power to it why are you turning on them.This is a shineing example of a sellout.

I know if it was me who was offerd so much money to do this.Ok yeah I would most likely do it just like CRUSTY THE CLOWN in the camp CRUSTY episode of the SIMPSON'S. "THEY PULLED UP IN FRONT OF MY HOUSE ...... WITH A DUMP TRUCK FULL OF MONEY ...... A ... AND THEY SAIDE I C.. C...C... COULD HAVE THE WHOLE THING IF I JUST SIGHNED THIS PIECE OF PAPER ...AND ... AND ... I DID IT !!!!!! I'M WEAK !!!! I'M WEAK !!!!!! " But right now they don't want me so until they do this is just my way of flippin the bird to the MAN !!!!!

# Apr 11, 2006 @ 5:52 PM ET | IP Logged Reveal posts originating from the same IP address
evilcheeba's avatar

Member

16. evilcheeba writes:

rulin - I'm not completely disagreeing with you, I hate the emo kids as much if not more than you do. What I am sick of, however, is the overwhelming attitude in the metal scene that anything "mainstream" is bad. Maybe a picked the wrong article to make that statement. The guy from Hatebreed is trying a bit too hard it seems and I'm not a fan of the band. That said, I don't hold making money against him. The cookie cutter thrash they produce is a different story. While obviously we don't agree on the subject I appreciate the legible response. Most patrons on this site would have just cussed me out without making a statement.

# Apr 12, 2006 @ 10:12 PM ET | IP Logged Reveal posts originating from the same IP address
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17. WhylordWhy writes:

I will be the first to say that Rulin is a stand up guy. With that being said yes anything mainstream is a joke. I want to listen to something that maybe 100 other people in my city know about.

Why you ask I would rather pay $17 any day of the week to see a band like BTBAM instead of paying $50 to see a Slipknot. It is all about the money. The more popular the band the more $$$$ you pay as a patron. Hatebread is a joke their music is a joke Jamey is a joke. When you put a band like "Disturbed" on a show called "Headbangers ball" there is a problem. Punk nowadays is laughable at best when you call bands like Green Day and Blink 182 "punk rock" it is humiliating to people like myself and Rulin included (if I can speak for you...lol). Punk is Minor Threat,Black flag,Circle Jerks blah ,blah,blah. THis crap now is a mainstream "hard rock at best".

Maybe people need to research when and where punk originated and what "real" punk sounded like before trying to argue with someone who knows the truth. So in ending I don't call making money a sellout I call doing commericals for a major corporation just to make money a sellout. And you are selling your fans out as well.

# Apr 13, 2006 @ 12:25 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
18. Rulin Kmadd writes:

good point my lord of punk music!

# Apr 13, 2006 @ 6:48 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
19. your a joke writes:

those punk bands you mention are horrible with the exception of black flag,but hey henry rollins is in that and that man has books and a f***ing comedy show so i guess hes a sell out.and im allowed to say minor threat is horible but its my opinion.and dont say your jealous because if you.werent you wouldnt have posted 5 times on this subject.its sad that a band cant get recognition without being called a sell out truly sad.but who am i to argue with the almighty "lord o punk".your argument is one sided based on your opinion.by the way black flag,minor threat,that the typical punk selections when people talk about what they like in that genre oooooohhhhh they must be sell outs because more than 100 people recognize them.what a clown

# Apr 14, 2006 @ 9:08 AM ET | IP Logged Reveal posts originating from the same IP address
WhylordWhy's avatar

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20. WhylordWhy writes:

Let me say first off I don't remember reading that you cant post 5 times my bad make this the 6th time. If you don't like old punk that is fine but to call them a sellout you are the real fool. I never remember Henry Rollins doing commercials for cell phones do you? So he has a book out yea I guess he is a sellout then....lol Until you understand WTF a sellout is don't come at me. Yes my opinion is one sided because this band and what it stands for (which is nothing) sucks. Jamey sux. Jello Biafra did a few spoken word Cd's I guess he is a sellout to? From my guess you haven't hit even 25 yrs old yet. Because if you have you would have respect for the old punk scene. So I take it you are under 25 I will personally apologize for what garbage you are growing up listening too. GREEN DAY IS NOT PUNK!!!!!!!! ANY BAND ON MTV IS NOT PUNK!!!!!! What kind of recognition do you want for HAtebreed? A key to the city? A Vh-1 award for best punk band? A lifetime achievement award from entertainment weekly? And as far as if there is more than a 100 people at a show their a sellout. If you knew how to read you would of understood what I meant. What I said was I want to listen to a band that isn't noticed by everyone. I don't want to go see a band where there 14 yr old girls singing their songs.

# Apr 14, 2006 @ 2:05 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
21. CanyouHear writes:

Okay well I guess 99 percent of the bands out today are sellout thanks to Myspace. A cheap and easy way for you to get you sound out with out lifting a finger(actually with only lifting fingers). Your naming bands like BTBAM but look up in you cell phone ringtones they have ring tones from all your so-called underground bands. And as far as punk green day and blink have there roots in it its about the drum beats and sound like that the reason they through in the pop- punk is because it has its roots in punk but at the same time is not punk. The only reason people call them punk is cause there 12 year girls like OMG green day is so punk its not them saying that. Nothing against 12 years-old girls that love there music cause i know girls out there cause i know some that love some of my favorite bands (Ion Dissonance, Glass Casket) for there sound more than me. Though i dont like seeing band at big concert halls cause of the sound being terrible i like some of the older band out there. AND BTBAM(though i love) is on OZZ fest sell out.

# Apr 16, 2006 @ 2:19 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
22. Cal[sweden] writes:

d00dz. saying hatebreed are sellouts is just rediculous... few bands out there has put in so many hours of hard work and dedication as hatebreed. i'm in a band in the same category as hatebreed, and it's not f***ing easy i tell you.. im just happy that hatebreed spreads their music so the stupid emos might reconsider their crappy taste in music. anyways, im just blabbering... y'all shutup!!

# Apr 17, 2006 @ 8:09 AM ET | IP Logged Reveal posts originating from the same IP address
WhylordWhy's avatar

Member

23. WhylordWhy writes:

At first this was fun now it is getting tiresome. Just because you have a ringtone of BTBAM that doesn't make them a sellout. So I did the research for you morons!!!!


Selling out is a common slang phrase. Broadly speaking, it refers to the compromising of one's integrity, morality and principles in exchange for money, success or other personal gain. It is commonly associated with attempts to increase mass appeal or acceptability to mainstream society. A person who does this is labelled a sellout.

This is Jamey Jasta. Now go back to school you idiots so I don't have to teach you.


# Apr 17, 2006 @ 1:17 PM ET | IP Logged Reveal posts originating from the same IP address
WhylordWhy's avatar

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24. WhylordWhy writes:

Actually here is a couple more.


Metalcore
The Welsh band Funeral for a Friend have been accused of selling out after they re-recorded the song "Juno" for their first studio album. The new version, named "Juneau" is much more melodic and easier to listen to for a more mainstream audience. Funeral for a Friend have denied this, and say it is showing that the band have matured. Ironically, the version they play live more closely resembles the original. This is most likely due to their large fanbase.

In more recent years, however, there has been a significant decline in the influence of nu metal on mainstream rock. This has been coupled with a tremendous rise in popularity of metalcore groups such as Atreyu, Killswitch Engage, Lamb of God, and Avenged Sevenfold. This, in effect, has caused many fans to shift their accusations of "selling out" away from nu metal (no longer considering it to be important) and directing it instead towards metalcore bands (see fashioncore

Nu-metal
With the increased popularity of nu metal bands in the late 1990s and early 2000s, the placement of a band into the nu metal genre has largely become a litmus test of selling out among metal fans. Bands that change their musical style are often accused of "jumping onto the nu metal bandwagon" for the sole purpose of gaining more airplay on radio and MTV. Metallica themselves have been accused of this upon the release of St. Anger, with which they jettisoned guitar solos for the first time in their history. Another example of this is the death metal band In Flames. Some of their fans claim that the band's most recent albums are no longer "metal", but are more in the vein of bands such as Ko?n. It should be noted that the term nu-metal itself is used mainly as an insult, and many bands who are placed under the nu-metal category by fans would not consider themselves nu-metal, such as System of a Down. The term nu-metal, while having formerly been merely a descriptive term, now has pejorative connotations


# Apr 17, 2006 @ 1:19 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
25. ash writes:

dude if any one can find the lyrics to hatebreeds new song to the threshold email me them ot me at hokka42069@yahoo.com...bc i cant find them ne where

# Apr 17, 2006 @ 3:55 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
26. CaL{Sweden] writes:

>;>;>;WhyLordWhy<;<;<;
great that you checked out some facts... you just proved to yourself that jamey jasta is not a sellout.
its not like they will f***ing play hatebreed on the commercial-pop-radio-stations. anyways... hatebreed are great, so f*** this...

# Apr 18, 2006 @ 8:04 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
27. CaL{Sweden] writes:

Oh yeh.. btw. great with the nu-metal posting there... i always thought it funny that peeps call Korn Nu-metal. i mean in -92 they started their own thing. and they were(not were) much heavier than the other sh** around.. lets see if this can bring up some new discussions.. harr harr

# Apr 18, 2006 @ 8:07 AM ET | IP Logged Reveal posts originating from the same IP address
WhylordWhy's avatar

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28. WhylordWhy writes:

sellout " it refers to the compromising of one's integrity, morality and principles in exchange for money, success or other personal gain. It is commonly associated with attempts to increase mass appeal or acceptability to mainstream society. A person who does this is labelled a sellout."

So him working for a major corporation to be their puppet isn't selling out? If I was in a hardcore band I would not want to interview Disturbed or Korn or any other of the same sh** a$$ bands he has. What do you think would happen if he said No? FUKK THIS you all need to go back to school. I am done teaching. Until the next thread........................................

# Apr 18, 2006 @ 9:35 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
29. CaL writes:

well no matter how hardcore you are... you still need a f***ing job... survival comes before image. SO SHUT UP! when you have lived on the f***ing street for a few years, and still turn down headbangersball, then f***ing talk about hardcore.

# Apr 18, 2006 @ 5:35 PM ET | IP Logged Reveal posts originating from the same IP address
BLACKDOG's avatar

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30. BLACKDOG writes:

On the other hand ...... You can't really argue with that one either.

# Apr 18, 2006 @ 5:54 PM ET | IP Logged Reveal posts originating from the same IP address
WhylordWhy's avatar

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31. WhylordWhy writes:

I have lived on the street . I know what it is like to come from nothing to have a little then lose it all again. But 1 thing I will never do is PIMP myself for anyone for any amount of money. I make money good money and I don't have to do it by being a corporate whore. You aren't going to change my mind and I am not going to change yours so lets just put this to rest and agree to disagree.

# Apr 18, 2006 @ 8:17 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
32. CaL writes:

yeh. lets put the demons to rest, one final thing tho... unless you won all your money you cant be hardcore, as quick as you are emplyed by someone(or own buisness) you infact ARE a corporate whore... a slave to the wage... but... f*** it.

# Apr 19, 2006 @ 3:29 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
33. CaL writes:

in my previous comment, i'm not saying that i in any fact are better than someone on that matter, im a slave to the wage aswell...

# Apr 19, 2006 @ 3:31 PM ET | IP Logged Reveal posts originating from the same IP address
WhylordWhy's avatar

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34. WhylordWhy writes:

lol no problem. Thanks for the battle.

# Apr 19, 2006 @ 6:42 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
35. JO MOMMA writes:

All i have to say is IF YOU fa**otS DONT QUIT DOWN TALKING HATEBREED IM GONNA ...well theres really nothing i can do but say stuff but hatebreeds like the all time greatest death meatal band in my book except for cannibal corpse

# Apr 26, 2006 @ 10:57 PM ET | IP Logged Reveal posts originating from the same IP address
WhylordWhy's avatar

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36. WhylordWhy writes:

death metal? Get a life.

# Apr 27, 2006 @ 12:29 AM ET | IP Logged Reveal posts originating from the same IP address

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