Label Says Fear Factory Is On The Right Track
Band Photo: Fear Factory (?)
Just two weeks after the release of "Transgression", FEAR FACTORY and Calvin Records say that they are "right on track" for achieving long-term sales goals. First-week results found the album ranked #3 on active rock's "most added" list, 36 on iTunes' download list, and 45th overall on The Billboard 200 chart.
"We are exactly where we planned to be at this point in the campaign," said Catain. "We came out of the box strong and we plan on continuing this success with a strategic sales and marketing program that will achieve our long-term goals. Too many artists come out blazing their first week then flounder in the subsequent weeks; our objective from the get-go with this album was to build momentum throughout the entire campaign."
One of the ways that they plan to achieve this is through several comprehensive programs like their value-added retail campaign that offers each market- segment tools to keep sales moving throughout the coming weeks. Mass merchants were offered special pricing for their consumers and the "big box" stores received exclusive content like unreleased songs and competitive pricing for their shoppers. The chain stores were given value added items like signed booklets and posters while the independents were offered a bonus CD and FEAR FACTORY apparel.
Calvin Records also turned to several online initiatives like offering consumers who purchased the CD version of "Transgression" exclusive video and audio content via a secret website only accessible by inserting the CD into a computer connected to the Internet to enhance product sales.
"Transgression" was released August 23 through Calvin Records, an imprint of Liquid 8 designed just for the band and other upcoming metal acts. The record, which has sold 26,000 copies in the United States so far (according to Nielsen SoundScan), includes 11 songs, all produced by Toby Wright (ALICE IN CHAINS, KORN, METALLICA). FEAR FACTORY's last CD, "Archetype", sold 32,000 copies in its first week of release back in April 2004 to enter the Billboard chart at No. 30.
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3 Comments on "Label Says Fear Factory Is On The Right Track"
2. writes:
eh mother f***er i think u forget the fact that most bands before the new millinium werent already rich little fa**ots with nothing to do but start a gay assed emo band but teenagers experiancing teh usual dramas of life...most of them dropping out of school to take a chance at something they love ....hence sepultura dropping out of school at liek 14-15 years old and tommy lee being in motley at 17 years of age not to mention pretty much every other good band and its members b4 music became the way it is 2day.. do u honestly think that these people have any otehr qualifications to persue another job and earn an income...sure they mite have all the moni in the world already but fuk man there making music alot of ppl will appreciate all the whilst it sell making them more moni to give to charities and to thier family so they never have to go throught the bullsh** of being anything but rich. they do teh music bit and the basterd lawers and buget guys ppl?? do all the marketing doing their part in teh music business ..getting the artists sh** played on air ect ect ...thing bout that next time u call some1 (some1 good that is i dun care bout korn or slipknot ect ect ) a sell out!!!
3. writes:
Um... dude... you need to try decaf to help ease off of the pissiness a bit . Then maybe you could spell just a tad bit better and we could actually understand with the f**k you're trying to say. I *think* I get the gist of what you are trying to say, but I can't say for certain due to the overuse of "3L1T3" and/or the underuse of English...
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1. Dave writes:
"...FEAR FACTORY and Calvin Records say that they are "right on track" for achieving long-term sales goals."
FF are a perfect exapmle of a band selling out, making music just to make money! That's not what metal is about. Sure, if they wanna go and hang out with and be no better than korn, slipknot, limp bizkit and the many other fag metal bands out there, then they're achieving their goals. Personally, i think that's where they belong!! They are doing something great for people into metal though. By putting out "music" like this, we learn to appreciate metal so much more.