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Ozzy Merchandise Surpasses $50 Million Mark

Photo of Ozzy Osbourne

Band Photo: Ozzy Osbourne (?)

The popularity of Ozzy Osbourne has seen sales of his merchandise hit the $50m (£27.2m) mark, a record for a heavy metal artist.

Sales of T-shirts, accessories and action figures have rocketed since TV show The Osbournes hit screens. Merchandising sold at concerts including Ozzfest raked in $35m (£19m), according to licensing company Signature Networks. Ozzy vintage clothing is even available in US fashion store Bloomingdales.

Signatures Network, who hold the worldwide merchandising and marketing rights to 125 music artists including U2 and Madonna, said an Osbournes slot machine would be one of the next products on the market.

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