Becoming The Archetype Releases New Music Video For "The Time Bender"
Becoming the Archetype is excited to share a new music video for “The Time Bender.” The video - debuting via Metal Injection - comes less than a week before the release of the band’s fifth album, "I AM" - set to drop in stores and online September 18th from Solid State Records.
“The video is consistent with the look and feel of the photos for this album,” explains Archetype mastermind Seth Hecox. ”Both are dark, grimy, inner-city. I was really drawn to the atmosphere created in Sin City, and that vibe worked perfectly with the sound that was captured on I AM.”
Watch the video right here or in the player below. “Our good friend David Prindle directed the video,” adds Hecox. “He completely understood the vision I had for it and, luckily, he is a true artist and came through with lots of great details that I’d never dreamed of. He made it a truly graphic novel style video. People will love the video because it's fun, it's funny and you can tell we care about making unique, quality art. We hope everyone catches on to all the subtleties of names and character traits!”
“I AM is 100% head banging riffs,” Hecox says. “Gone are the sitars and horns of Celestial Completion. Instead, we've crafted an album full of the heaviest and most technical songs we've ever written.”
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