Adult Swim / Metalocalypse Launch Etnies Shoe Line
Band Photo: Dethklok (?)
Adult Swim and etnies, the skateboarder-owned and operated global action sports footwear and apparel company, have teamed up to create all new Adult Swim-branded skateboard shoes, t-shirts, and backpacks. Inspired by some of the network’s most popular characters from its original series, and a few select pieces based on Metalocalypse, these products were designed by Adult Swim designers and will be available for sale at the Adult Swim Shop and the etnies online store for the Holiday season.
Featured in the line are some Metalolcalypse-inspired items including two t-shirts ($24 each), a backpack ($60) and shoes, as well as an Adult Swim-branded t-shirt ($24) and backpack ($60). You can check out a photo of the shoes below.
“Finding the right partner for collaborations with Adult Swim is as important to us as making great product that our fans will love,” said Pete Yoder, vice president of consumer products for Cartoon Network Enterprises, the licensing and merchandising arm of Adult Swim. “etnies is a great partner that really understands and embraces the creativity and unique tone of our brands and characters, and this new line of products builds on what our first collaboration started.”
“etnies and Adult Swim both have similar irreverent and creative attitudes that made the brands’ first collaboration a success, and led us to partner on a second collaboration,” said Tucker Gerrick, etnies Sr. marketing manager. “etnies core is in skateboarding, and I know of a few skateboarders that can identify with the way Adult Swim’s Metalocalypse leaves a trail of mayhem everywhere the band goes.”
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