Primitive Graven Image Offering "March Of The Cattle" Single As Free Download
Primitive Graven Image has released a free download of the single "March Of The Cattle," the first taken from the bands "Celebrating Impending Chaos" album, which was released last year through Envenomation Records. The free download is currently available from the band's web site at this location.
Drummer Matt Platts spoke of the release: "We have become more and more aware over the last year that this album has a greater reach than our immediate black metal following, with people regularly discovering it who are generally more into other genres, such as thrash and death metal, even punk. We wanted to try and spread the word a bit but didn't want to lose our DIY approach to things, we are just from that ethic really, so we came up with an idea and then spent a great deal of time on our own trying to make it work. A large portion of that was trying to learn video editing software it has to be said! It was a bit more of a task than we bargained for actually, but I think that it's a good thing for bands to take control of their creative output. We're pleased with the results."
Guitarist, Luke Lehane explains a bit more about the song: "'The March of the Cattle' is about the idea that Humanity as a whole is pretty blind to what is going on around it. We relentlessly kill each other, destroy the environment and generally mess up the Earth as much as we possibly can. On a bit more of a personal level - we go to work, we watch tv, we sleep, we mindlessly go through the motions of life without really thinking about it a lot of the time. We use the obvious analogy that Humans are like cows marching along blindly... probably to the slaughterhouse!
"We have chosen to turn this track in particular into a video because it is quite central to the 'Celebrating Impending Chaos' album as a whole. Other songs go into a bit more of a philosophical 'what-if-we-stopped-behaving-like-this' idea. Tracks like 'The March of the Cattle' and 'War til Death' establish the problems and other tracks explore the possibility of an alternative. 'Cattle' has a pretty infectious feel to it and offers a lot of great imagery to put into a video. So here we are!
"So this whole thing has turned into a bit of a relaunch of an album that was released a year ago now. Head over to the mini site, check out some tracks from the album, download the single (which contains hi res, brand new artwork!) and watch the all new video! Thanks for the support over the year!"
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