"some music was meant to stay underground..."

Rudra Forgoing Record Label Support

Singapore's Rudra has issued the following announcement about forgoing record label support and going independent:

"Salutations, Rudra shall be going independent. It has become almost impossible for any medium or big record labels to have us on their roster. CD sales are dipping and illegal downloads are rising.

"It is the smaller bands like us who suffer the blow. And the record labels too. So the only logical step for us to move forward is to go independent. More details about Brahmavidya: Immortal I's release shall be announced soon."

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2 Comments on "Rudra Going Independent"

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Anonymous Reader
1. Robert De Miro writes:

"Illegal download" is not killing any band or label, it just spreads the words (and I run a label). Touring bands know it, at least in my area, venues have never been that full before and there haven't been such money spent on merch'.

Now, any starting band is asked to do gigs on a regular basis, while ten years ago, it was quite a struggle to find a show, most of the time.

Know why I rode this article ? Because I knew of Rudra some weeks ago through some download. Sure if they managed to tour somewhere near I live, I'd went to see them live. Now, with such a stupid statement, I'm not sure I would...

Blaming it on the fans if your labels didn't do their jobs and promote you the way you needed / wanted. But, think twice, how much money did you and your label put in that stupid video clip of yours while you could have spent it on a studio and let people download a full length and get you on a tour ? Not my crap, sorry.

Financing YouTube with putting FOR FREE a high-budget videos is a thing, composing an album is an other. Think twice...

No, leave your label behind if you want. Sad for you, they (whoever they can be) are the ones that would get you on tour, arrange distribution and, sometimes, like the labels I work for (I'm a webmaster), even encourage the so-called "Illegal downloads" in order to have more people to know you.

You were selling 1000 CDs to 10.000 fans exposed to your label's ads ? Well, what about selling none and play in front of these 10.000 fans during a decent tour instead ?

Labels must change their business model and go back to what they were meant for: create a team, under the same banner, and propagate the team's work everywhere they can, whatever the media used could be.

Labels are their to manage their bands and help them grow, not to sell CDs. Let them release your CDs and merchandise as derivative products to get some money back, and let them become your managers, that's the "new" way.

Stop thinking like in the middle ages and stop complaining you ain't born, as a band, in the 60's. You ain't the Rolling Stones (or whatever) and you'll never be. Try to be this century's ones instead...

Get a life.

# Dec 6, 2010 @ 10:41 PM ET | IP Logged Reveal posts originating from the same IP address
deathbringer's avatar

Founder, owner & programmer

2. deathbringer writes:

It's scary that your rant is about 3x as long as the band's statement. There are some good points and some bad (e.g., labels are not there to manage bands - that's what managers do - they are there to sell records along with the band; they are supposed to get the records into new outlets that the band can't). The old model is dead, and bands and labels must adapt.

I think going indie/DIY it's a smart choice for many bands, even those who have a choice. But going DIY means learning and doing all those things yourself that the label would usually do. Not every band is up for that.

# Dec 7, 2010 @ 9:42 AM ET | IP Logged Reveal posts originating from the same IP address

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