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Burzum's Varg Vikernes To Appear in Pepsi Commercials and Ads

Varg Vikernes, the mastermind behind one man black metal outfit Burzum, and once described as "the most notorious metal musician of all time" has once again managed to throw the metal community into a complete state of shock, as he announced today that he will be appearing in a series of commercials, posters and viral advertisements for soft drink giant, Pepsi Cola. In a deal made earlier this week, Vikernes agreed to a contract that will personally gurantee him over $5 million with more money a possibility. A statement from a Pepsi spokesperson reads as follows:

"In the past we have featured such iconic musicians as Michael Jackson, Madonna, Britney Spears and the Spice Girls, but when thinking about our history with such acts, we realised that there are plenty of others who love the sweet taste of Pepsi, but are put off by our use of chart topping acts. So to make it up to lovers of great music and cola, we decided to reach out into the black metal community, one of the most underground forms of music, to help us reach a broader market. We were delighted when Mr. Vikernes agreed to promote Pepsi and eagerly await working with him."

Vikernes has defended his decision to work with the company, explaining how he believes it is in no way selfish to want what it is best for ones family and that since he no longer wants to be associated with black metal, he has not sold out the beliefs or image of the genre.

Rumour has it that following the partnership, other companies have begun seeking musicians from hard rock and heavy metal to endorse their products. Rob Halford of Judas Priest and Corey Taylor of Slipknot have both had their names mentioned as people that have been supposedly meeting with advertising execs but the only confirmations so far is that Motorhead mainman Lemmy will be endorsing and shooting a commercial for Jack Daniels whiskey and that AC/DC guitarist Angus Young will be appearing in a series of commercials for British supermarket chain Asda's "Back To School" sale this Summer.

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26 Comments on "Varg Vikernes To Appear in Pepsi Commercials"

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Blindgreed1's avatar

Member

1. Blindgreed1 writes:

Wow... Look at Varg go. I can see it now. Covered in blood, standing in front of a church completely engulfed in flames gulping down the sweet nectar that is Pepsi Cola! Again disgracing the black metal community.

The other artists doing this is good for the genre though.

# Apr 1, 2010 @ 12:53 PM ET | IP Logged Reveal posts originating from the same IP address
Hammerheart's avatar

Member

2. Hammerheart writes:

"Because nothing quenches that thirst for murder like an ice cold Pepsi."

:D

# Apr 1, 2010 @ 12:54 PM ET | IP Logged Reveal posts originating from the same IP address
DeathCrush's avatar

Member

3. DeathCrush writes:

Also all of his compensation for his appearance in the commercial will go to the HAITI victims of the Earthquake

# Apr 1, 2010 @ 12:56 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
4. RTB writes:

With this pic of him above, he's a perfect model for a louisville slugger commercial and or say photo shoot...idk were pepsi came from...do they even have pepsi in norway?...

# Apr 1, 2010 @ 12:56 PM ET | IP Logged Reveal posts originating from the same IP address
deathbringer's avatar

Founder, owner & programmer

5. deathbringer writes:

LOL, Hammerheart

# Apr 1, 2010 @ 12:56 PM ET | IP Logged Reveal posts originating from the same IP address
InfernoNecrosis's avatar

Writer / Reviewer

6. InfernoNecrosis writes:

This is just beautiful. I think I love Varg now. hah, wow.

# Apr 1, 2010 @ 1:27 PM ET | IP Logged Reveal posts originating from the same IP address
americanpatriot1's avatar

Member

7. americanpatriot1 writes:

Still won't make me drink Pepsi.

# Apr 1, 2010 @ 1:57 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
8. Sronpop writes:

With Nocturno Culto now supporting coke its gonna be clash of titans in softdrink land!

# Apr 1, 2010 @ 2:00 PM ET | IP Logged Reveal posts originating from the same IP address
Hammerheart's avatar

Member

9. Hammerheart writes:

Soft drink land? Does such a place really exist? o.O

# Apr 1, 2010 @ 2:04 PM ET | IP Logged Reveal posts originating from the same IP address
Dasher10's avatar

Writer/Reviewer

10. Dasher10 writes:

Pepsi ist kreig

# Apr 1, 2010 @ 2:22 PM ET | IP Logged Reveal posts originating from the same IP address
Blindgreed1's avatar

Member

11. Blindgreed1 writes:

AP1: You Christians and your coke. Pffft.;-)

# Apr 1, 2010 @ 2:23 PM ET | IP Logged Reveal posts originating from the same IP address
Emperor4Ever's avatar

Supporter

12. Emperor4Ever writes:

It really is April Fool's isn't it ;)

# Apr 1, 2010 @ 3:05 PM ET | IP Logged Reveal posts originating from the same IP address
metalfan653's avatar

Member

13. metalfan653 writes:

My mind has been successfully blown.

# Apr 1, 2010 @ 3:16 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
14. (Spellbinder) writes:

f*** this stinkz!!! Thatz why i say to all you metal fanz!! drink Coca Cola!!! hahahahaha!

# Apr 1, 2010 @ 4:27 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
15. Benighted writes:

Lone live april fools day!

# Apr 1, 2010 @ 4:46 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
16. Norman76 writes:

Very well-made joke!
A Pepsi April fish for Varg :)

# Apr 1, 2010 @ 5:21 PM ET | IP Logged Reveal posts originating from the same IP address
Hollow's avatar

Member

17. Hollow writes:

Shut up. I like Pepsi. :)

# Apr 1, 2010 @ 6:19 PM ET | IP Logged Reveal posts originating from the same IP address
n0thinghead's avatar

Podcaster/Writer

18. n0thinghead writes:

i heard Randy Blythe had just signed to do some commercials for Mountain Dew \m/

# Apr 1, 2010 @ 6:28 PM ET | IP Logged Reveal posts originating from the same IP address
hellrat's avatar

Member

19. hellrat writes:

NH--- hell ya, awesome!!

....gods little lamb knocks horns with the bighorn ram---winner does the Dew Ewe

....fvckin sweet

# Apr 1, 2010 @ 6:58 PM ET | IP Logged Reveal posts originating from the same IP address
n0thinghead's avatar

Podcaster/Writer

20. n0thinghead writes:

^^^ ROFLMAO!!! ::tears up w/ laughter::

# Apr 1, 2010 @ 7:38 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
21. somedude writes:

Are the 1st posts to these articles by people purposely buying into the April Fools Prank to try and mess with us?

# Apr 1, 2010 @ 8:54 PM ET | IP Logged Reveal posts originating from the same IP address
Crushem's avatar

Supporter

22. Crushem writes:

Eh-hem-BULsh**.

# Apr 1, 2010 @ 11:41 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
23. Maggot4life666 writes:

This is supposed to be an april fools joke, are you aware that Lemmy has already done television advertisements?

# Apr 2, 2010 @ 9:43 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
24. Adster writes:

http://img.nopaste.pl/showpict.php?id=vrgpepsi_4bb506ba29468.jpg

# Apr 2, 2010 @ 10:35 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
25. HereticPrincess writes:

lol, nice one. I can't stand Pepsi though. :(

# Apr 2, 2010 @ 2:25 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
26. Wintersofhell writes:

I dont drink Pepsi~ haha ~
But i do adore Varg ;P
OO Yearghh~

# Apr 2, 2010 @ 11:38 PM ET | IP Logged Reveal posts originating from the same IP address

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