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Burzum's Varg Vikernes To Appear in Pepsi Commercials and Ads

Varg Vikernes, the mastermind behind one man black metal outfit Burzum, and once described as "the most notorious metal musician of all time" has once again managed to throw the metal community into a complete state of shock, as he announced today that he will be appearing in a series of commercials, posters and viral advertisements for soft drink giant, Pepsi Cola. In a deal made earlier this week, Vikernes agreed to a contract that will personally gurantee him over $5 million with more money a possibility. A statement from a Pepsi spokesperson reads as follows:

"In the past we have featured such iconic musicians as Michael Jackson, Madonna, Britney Spears and the Spice Girls, but when thinking about our history with such acts, we realised that there are plenty of others who love the sweet taste of Pepsi, but are put off by our use of chart topping acts. So to make it up to lovers of great music and cola, we decided to reach out into the black metal community, one of the most underground forms of music, to help us reach a broader market. We were delighted when Mr. Vikernes agreed to promote Pepsi and eagerly await working with him."

Vikernes has defended his decision to work with the company, explaining how he believes it is in no way selfish to want what it is best for ones family and that since he no longer wants to be associated with black metal, he has not sold out the beliefs or image of the genre.

Rumour has it that following the partnership, other companies have begun seeking musicians from hard rock and heavy metal to endorse their products. Rob Halford of Judas Priest and Corey Taylor of Slipknot have both had their names mentioned as people that have been supposedly meeting with advertising execs but the only confirmations so far is that Motorhead mainman Lemmy will be endorsing and shooting a commercial for Jack Daniels whiskey and that AC/DC guitarist Angus Young will be appearing in a series of commercials for British supermarket chain Asda's "Back To School" sale this Summer.

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