"some music was meant to stay underground..."

Mower Explains The Importance Of Pre-Orders

San Diego's Mower are currently set to release their new album "Make It A Double" On July 28th. The band has issued the following statement commenting on the importance of pre-orders to underground bands:

"Everyone in the band and at the label are out in full force asking our friends, family and fans to preorder the 'Make It A Double' CD. I thought I'd take a minute to get into the important role that preorders play, for those of you without plans to preorder it.

"First off, preorders come with a free autographed full color two-sided poster. It's limited edition memorabilia, which means you get something other people can't have along with the CD artwork and a physical CD.

"Preorders show where people are buying our records, and that helps us route our tours. You shouldn't have to drive to a big city if more people in your town bought the CD.

"A lot of preorders affect first week sales that can land us on emerging artists charts or get airplay on stations that would normally ignore our music, and a buzz about the record starts. A good base can persuade a buyer to stock our CD in more towns so the people you turn onto us can find it in stores later.

"For an underground band those kinds of things are key, because we're not going to have ads in every magazine and videos on every channel and DJ's jamming our songs down people's throats. We don't focus on that shit, but it does affect us, and if you're a fan, then it affects you too.

"You get the music first when you preorder. It's cool to be out in front on some new music and get some time with an album before your friends get into it and play it out. Besides, you'll know all the songs at the show.

"You're our friends, family and fans, and you want to see us succeed. Preordering is a great way to show support.

"Do us a solid and preorder 'Make It A Double'
and tell your friends and family too.

"Thanks for the love over the years. I felt comfortable being honest with you about why this is so important to us and I truly hope you guys enjoy the crazy trip we're going to take you on with the 'Make It A Double' CD."

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