"some music was meant to stay underground..."

Vrangsinn Of Carpathian Forest Discusses His "Anti-Label"

Vrangsinn Of Carpathian Forest has his own "anti-label" known as Misantrof. In an interview with Hierophant Nox he discusses how his label is different from others and what they do to deal with illegal file sharing. Excerpts from the interview are below.

HN: We’ve come together to discuss the Misantrof experiment; when was Misantrof founded, and what were the main motivations for beginning it?

V: I founded Misantrof early 2007- I was extremely bored during that period of my life and I just made the first Misantrof page out of boredom and to piss off a few people. I wanted a place to host the Hatepulse project, which by then was dead and buried, and I did not see a point in signing it to any label. I was pretty much annoyed with the entire music industry and the fact that everyone out there will constantly try to rip you off when you are a band. So I made this simple little site with a short statement about the music industry and file sharing, and that was pretty much it. I also added some rehearsal recordings from one of my other projects – A Waste of Talent. At that point I had no intentions of creating an anti-label to set music free, which is what eventually Misantrof would start doing. I only wanted a place to put out my own things. Misantrof, as it is today, did not start to take shape until about six months later when we did the first Eirik Skrangle EP. It turned out pretty cool and we figured we should put that one out on the Misantrof page as well. An idea was born and Misantrof went in a new direction.

HN: Can you explain the key features of an ‘anti-label’?

V: First of all, we don’t think of ourselves as a label. We are here to help musicians as best we can with the struggles the industry is facing today with file sharing and piracy. We know we can't beat the pirates so we try to co-exist instead, or even better, beat them at their own game by producing everything in the best audio and visual quality we can. It’s not a secret that most musicians will never make any money from their record sales, ever. The few who do are all that’s left of a dying breed. They were born at a time when good looks and no talent would get you far because the music industry would promote the shit out of you to all the motherfuckers out there. That time is over because people started downloading the crap instead. What you can actually find in a CD shop is only a very small part of the music that’s out there, and the content of a CD shop is always decided by a few people in some label somewhere. What you can find today on the Internet instead is the entire world of music. Your options as a consumer are endless and it's all available to you with a few clicks of the mouse. The music industry can no longer dictate to you what you should listen to because now you can finally hear all those bands that are too unique and cool to ever be released by a label. A label will put their money on the safe horses, as this is about money, not the art of music itself. And it’s the art of music that is pretty much what Misantrof is about. Misantrof will continue to experiment and to help artists in any way we can and try out new ways of doing things. We might fail completely but we will never stop trying. We are to be a reminder to humankind of everything it is not. Misantrof will be a pure thing in a dirty world. Without greed or corruption art is set free - to remind mankind what it can never be.

Source: Hierophant Nox

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1 Comment on "Vrangsinn Discusses His 'Anti-Label'"

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Progressivity_In_All's avatar

Senior Reviewer

What is he talking about? Of course the business is about money -- They make it that way so the music side won't have to be. A label is all about financing and the bands are all about the music. They make it that way because specialization is best in all trades, when you have experts at the helm.

Creating a chimera out of music and business that doesn't have the substantial financials as a label does will NOT get music out more efficiently, and what's more, they will only be able to be this way so long until the money for operations runs out.

In these downloadable times, I don't think it's right to condemn the business completely and do the renegade thing. What's needed is a consumer overhaul -- a massive change of mind. Times are tough and people resort to wanting everything for free. If we educate and let them know that getting things for free is killing what they love most, we might see a turn-around, because to blame the labels completely is to blame the gun for the dead guy. VRANGSINN, do not make this mistake -- YOUR CONSUMERS ARE AT FAULT, TOO. A WHOLE TON OF CONSUMERS ARE.

# Jun 22, 2009 @ 9:32 AM ET | IP Logged Reveal posts originating from the same IP address

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