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Trent Reznor Talks About Ticket Scalping

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Band Photo: Nine Inch Nails (?)

I was just alerted to an extensive forum post that Nine Inch Nails frontman Trent Reznor made a couple weeks ago about ticket scalping. It's a very informative and insightful post. Here's an excerpt:

"The ticketing marketplace for rock concerts shows a real lack of sophistication, meaning this: the true market value of some tickets for some concerts is much higher than what the act wants to be perceived as charging. For example, there are some people who would be willing to pay $1,000 and up to be in the best seats for various shows, but MOST acts in the rock / pop world don't want to come off as greedy pricks asking that much, even though the market says its value is that high. The acts know this, the venue knows this, the promoters know this, the ticketing company knows this and the scalpers really know this. So...

"The venue, the promoter, the ticketing agency and often the artist camp (artist, management and agent) take tickets from the pool of available seats and feed them directly to the re-seller (which from this point on will be referred to by their true name: SCALPER)...

"StubHub.com is an example of a re-seller / scalper. So is TicketsNow.com.

"Here's the rub: TicketMaster has essentially been a monopoly for many years - certainly up until Live Nation's exclusive deal ran out. They could have (and can right now) stop the secondary market dead in its tracks by doing the following: limit the amount of sales per customer, print names on the tickets and require ID / ticket matches at the venue. We know this works because we do it for our pre-sales. Why don't THEY do it? It's obvious - they make a lot of money fueling the secondary market. TicketMaster even bought a re-seller site and often bounces you over to that site to buy tickets (TicketsNow.com)!"

Reznor also comments on how Nine Inch Nails has fought against scalpers to give real fans the best chance to get the prime seats:

"NIN gets 10% of the available seats for our own pre-sale. We won a tough (and I mean TOUGH) battle to get the best seats. We require you to sign up at our site (for free) to get tickets. We limit the amount you can buy, we print your name on the tickets and we have our own person let you in a separate entrance where we check your ID to match the ticket. We charge you a surcharge that has been less than TicketMaster's or Live Nation's in all cases so far to pay for the costs of doing this - it's not a profit center for us. We have essentially stopped scalping by doing these things - because we want true fans to be able to get great seats and not get ripped off by these parasites."

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5 Comments on "Trent Reznor Talks About Ticket Scalping"

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Anonymous Reader
1. Caveman1 writes:

trent reznors music has been on my playlist since 1989, reading posts like this makes me happy to know that he is that good of a person

# Apr 2, 2009 @ 5:52 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
2. FreeMarket writes:

Reznor speaks out of both sides of his mouth. He doesn't like brokers, yet he is auctioning off his own seats on a ticketmaster auction. So I guess as long as he is the broker and making the money, its ok. But if someone else makes money on an under-valued item, its bad. Once the ticket is sold by ticketmaster, it belongs to the buyer an dthey can do what they want. Just like with a house, car, boat, stocks, whatever. What a typical clueless has-been rock star.

# Apr 2, 2009 @ 6:29 PM ET | IP Logged Reveal posts originating from the same IP address
SHREDDER13's avatar

Member

3. SHREDDER13 writes:

I remember selling a pair of tix for a sold out show in Hollywood.
The tix were giving to me by a few friends that had changed their minds about attending a show headlined by the Swedish Pop band "The Sounds". Of course I didn't make any profit, but my friends did. Although the profit I made was somehwat equivalent to the amount those girls made. haha!

# Apr 2, 2009 @ 7:01 PM ET | IP Logged Reveal posts originating from the same IP address
SHREDDER13's avatar

Member

4. SHREDDER13 writes:

somewhat*

# Apr 2, 2009 @ 7:02 PM ET | IP Logged Reveal posts originating from the same IP address
deathbringer's avatar

Founder, owner & programmer

5. deathbringer writes:

The attitude in post #2 is the type that excuses insider trading and other corruption. What Reznor has done is commendable because he keeps the prices low still and enables the fans to get the tickets that would otherwise be taken specifically for scalping by insider deals. If you let Ticketmaster "sell" them to resellers before they are officially on sale, it's clear something is wrong and the system is broken. The fact that they have had such a monopoly and then go and buy such a reseller like TicketsNow is quite messed up.

# Apr 2, 2009 @ 7:25 PM ET | IP Logged Reveal posts originating from the same IP address

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