"some music was meant to stay underground..."

70000 Tons of Metal - The World's Biggest Heavy Metal Cruise

Serj Tankian Suggests Holographic Touring As An Alternative To Extended Travel

Photo of System Of A Down

Band Photo: System Of A Down (?)

Reuters has an article on System of a Down frontman turned solo artist, Serj Tankian, including an interview with him discussing topics of the environment and being a "green" band in-depth. Here's an interesting excerpt:

Q: This is all great, but I'm wondering how you justify being part of an industry that produces so much waste. You've sold more than 10 million CDs, and many of those were in plastic containers that had to be shipped to stores.

Tankian: Basically, we're all hypocrites unless we go out and live off the land. That way of living is a model for me, because I think those people are clued in about climate change and the way we're going to have to alter our lives. I spend a lot of the record talking about the end of civilization, and I don't mean an apocalypse. I think that we are going to have to come to terms with the fact that the way we live now will not exist in 50 years, period.

Q: Along those same lines, you have been touring for this record, and while you have carbon offset programs in place, you are still using a lot of resources and putting a lot of goods out there. How do you reconcile that with your belief system?

Tankian: Again, I realize I am a hypocrite by going on the road and doing this. I've had an idea for a long time, which might sound a little crazy, but I really want to look into holographic touring. I think we could reduce our need to travel if we could project ourselves into meetings and concerts. We have the technology, and we're not using it right now.

For instance, I have a studio next to my house and a live performance room in the studio. I could broadcast a show in real time and could interact with the audience as if we were in the same room. After all, it's not like the audience can touch me, anyway. (laughs) It would open up a whole new world for touring -- shows wouldn't have to be limited to bars or clubs. There would be no travel costs, so bands with very little money could play shows, and tickets would cost less.

Source: CrawfordTexasJingoJango

What's Next?

Please share this article if you found it interesting.

12 Comments on "Serj Tankian Suggests Holographic Touring"

Post your comments and discuss the article below! (no login required)

Anonymous Reader
1. Public Execution writes:

At least Serj admits he is a hypocrite.

# Mar 26, 2008 @ 10:19 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
2. El Guapo writes:

Holographic touring? Maybe I'm just old fashioned but part, if not the only reason why I go to concerts is the direct interaction between the band and the crowd. If people just wanted a video of the band playing they'd... oh I don't know... WATCH THE GODDAMNED MUSIC VIDEO!

# Mar 26, 2008 @ 10:27 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
3. CrawfordTexasJingoJango writes:

I thought was admirable of him to admit to being a polluter himself, but I thin kthat touring with holograms would be like paying to sit in a room with MTV on a REALLY BIG screen. And if anyone watches it, or tries to, MTV is hardly worth FREE.

I don't know. I think this would be the complete opposite of what a tour should be. There's something about seeing live acts where you can say to yourself, "Holy shxt. I was just in the same room with Eric Clapton for two hours." as opposed to saying, "Holy shxt, I just watched Eric Clapton on TV for 2 hours and I'm very bored and sleepy now."

If they do this, they better not be charging $50 a ticket!

# Mar 26, 2008 @ 11:02 AM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
4. C writes:

Well, since the comsumers have decided to starve the musicians and bands by downloading their albums, why don't they all just make one life show and post it online, so people can download that too? Lets face it, all kids wanna do these days is mess around with their Xboxes and Playstations. No one goes to shows in the next 10 years.

# Mar 26, 2008 @ 12:48 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
5. Colony writes:

I agree with El.........a hologram? I mean come on, I don't want to see the image of the person performing I want to see them in the room playing themselves. None of this Sci-Fi bullsh**.

# Mar 26, 2008 @ 12:52 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
6. JL writes:

Beg to differ, I doubt ppl will stop attending concerts. It's always unique and interesting to go to a live performance because it's spontaneous and anything can happen.

Holographic touring? Maybe. Might work, as long as the artist has a video feed of the audience to see their reaction. But the physical energy between the act and the audience will be lost.. that is if you believe that a crowd can generate energy as a group and fuel the collective energy of the performers in turn. Also, things that seem inexpensive to Serj at the moment, are probably pretty damn expensive for the rest of us. Who knows, maybe Serj himself will invent cost-efficient Holographic networking!?!

I dunno how musicians can fully be green at the moment... Apparently, if you go anywhere in a vehicle, you automatically suck and are a wasteful a$$hole according to some activists. How about electric cars? Anyone? Do these still exist? Why not stop producing gas-powered cars all together? Better yet, just don't buy them! That may sway the supply and demand a little and speed things up. But it seems fear-driven to me.

We're so worried about our carbon imprints when we don't know exactly what causes temperature change on the planet. Carbon seems not to drive the temperature levels, it seems the exact opposite. The Earth has been through warm periods in history before, where the planet expels plenty of carbon on it's own, without our help, this one seems like part of the trend. However, we may be speeding things up faster than we realize. Basically, I'd like some hard, irrefutable facts from climatologists please. No more propaghanda from Al Gore or Martin Durkin, jumping to rash conclusions before knowing outright what is happening. Somebody please figure out what is really happening to our planet, and don't scare me until you know for sure. Thank you.

BTW Global temperature hit a high point in 1998, flat-lined for a number of years and then dropped significantly in 2007. Food for thought.

# Mar 26, 2008 @ 1:14 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
7. efleming writes:

Amen JL. I for one would love to see a duped crowd watching a holographic image of a band on stage. When something crashes or the images get fudged up, I'd love to see what a mess the p***ed off crowd would turn the venue into. I'm paying to see a band PERFORM IN FRONT OF ME. Not have a pretaped, pre-rehearsed, error-free, broadcast of a band. What's happended to us?! These are our music representatives?! Save the planet? Go green? F*cking shut up! Play music and keep your opinions and endorsements to yourself. Who would seriously listen to what a politician has to say about the music industry, and who would seriously listen to what a musician has to say about politics? Stick with what you know. Encourage people to think for themselves and form their own opinions. And by the way, this planet is way bigger than any of us give it credit for. I sincerely doubt that the human presence bears much of any impact on this enormous, living thing we call Earth. It can take care of itself, repair itself, and get rid of us at anytime. I prefer to drink beer, watch LIVE MUSIC and not worry about it.

# Mar 26, 2008 @ 2:31 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
8. Blindgreed1 writes:

The earth does this every 10,00 years because it takes that long to heat up the ocean. This is a normal cycle of our beloved mother earth. May I suggest that we boycot Serj rather than live shows?

# Mar 26, 2008 @ 3:02 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
9. CrawfordTexasJingoJango writes:

I say we boycott the whole "carbon-neutral" going "green" fad in its entirety.

Blindgreed1, I agree with you.

# Mar 26, 2008 @ 3:48 PM ET | IP Logged Reveal posts originating from the same IP address
Anonymous Reader
10. Blindgreed1 writes:

I meant 10,000 years. Damn my fat fingers!!

# Mar 26, 2008 @ 5:45 PM ET | IP Logged Reveal posts originating from the same IP address
kallah's avatar


11. kallah writes:

What the hell? Did Serj just become scared of the crowds??? Because this is the worst f*cking bullsh*t I've ever read...

# Mar 26, 2008 @ 7:15 PM ET | IP Logged Reveal posts originating from the same IP address
deathbringer's avatar

Founder, owner & programmer

12. deathbringer writes:

I'm all for recycling and being conscious of wasteful habits and such (despite the actual/factual/quantitative impact on the planet), but taken to extremes like this, it just loses credibility for the entire movement and marks them as extremists... just like PETA. Some might argue that extreme actions are needed in some cases, but without the quantitative data to back it up (so much is speculation and assigned causation), there is little to warrant it but one's personal beliefs and then the argument goes down the toilet just like those over religion and politics.

# Mar 26, 2008 @ 9:12 PM ET | IP Logged Reveal posts originating from the same IP address

To minimize comment spam/abuse, you cannot post comments on articles over a month old. Please check the sidebar to the right or the related band pages for recent related news articles.