"some music was meant to stay underground..."

Seventh Dagger Pulls Out of Warner Bros. Distro Deal

Seventh Dagger owner Danny has explained why he has pulled out of a potential distribution deal with East/West and Warner Bros.:

"Anyone following the label closely probably heard we were going to have East/West Distribution via Warner Bros. and I am writing this to let everyone know that as of last night we ended that. Why would we end that is what you would probably ask? The answer is simple, Seventh Dagger is something I have worked on for the last almost 7 years and I saw this deal being the end of the label as it was and is. I saw this as trading the underground status and soul of the label for the potential to sell more CDs and let's face it if I was here to make money I would have left a long time ago. Being a straightedge, hard core record label is the epitome of being underground or cult and the truth of the matter is that is where we should be. Straightedge is not for the masses and it never will be, so as I see it we might have made a minor buzz for a minute then the world would move on and not give a shit and we would have been tied to some corporate distribution that I am sure could have cared less about us.

"My next point is this, everything Seventh Dagger and it's bands have accomplished thus far has no one to thank but themselves, all the hardworking people that chip in to run this label and the straightedge community that supports them. East/Weat never did anything for us it would have just put our releases in stores and taken it's cut and Lumberjack simply stole from us so there was no help there. When you see an ad in Outburn, Revolver, AMP, Decibel, Lambgoat etc realistically you paid for that. Everything this label has done, shooting videos, advertising, everything has been done because straight edge kids bought merch from us and we turned it into further promotion and support for our bands. I think we have accomplished a lot and we want to thank everyone that has supported us for making it possible. I would also like to thank our friend Tommy from Tragic Hero Records for linning up the East/West deal for us, when I thought that was what we should do.

"Not doing this distribution deal has given me a whole new lease on running this label and reinvigorated my desire to push further, without compromising the values that makes Seventh Dagger what it is.

Thanks,
Danny and SEVENTH DAGGER"

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1 Comment on "Seventh Dagger Pulls Out of Warner Bros. Distro"

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Diamond Oz's avatar

Senior News Correspondent

1. Diamond Oz writes:

Reading this only makes me think that the deal was just a publicity stunt to begin with or at best a half arsed attempt to look rebellious. Why even consider the deal with Warner Bros. if he felt this strongly about it. Just another straight edge loud mouth from my perspective. Don't get me wrong, you wanna stay away from drink and drugs, more power to you but I can't stand those that have to say "straight edge" and talk about it whenever possible.

# Nov 15, 2007 @ 2:46 PM ET | IP Logged Reveal posts originating from the same IP address

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