Lamb Of God Crash Kid's Birthday Bash For 'Redneck' Video
Band Photo: Lamb of God (?)
MTV caught up with Lamb of God to talk about their latest video for "Redneck" off their upcoming album "Sacrament." In the video, Lamb of God crashes a kid's birthday party.
"There are only so many videos you can make with you standing around a warehouse looking tough," guitarist Mark Morton explained. "We've done a couple of those, and we've done some live videos, too. But for this one, we wanted to do something different, so we just did a take on the old, classic '80s videos that were kind of spoof-ish. It has a little bit of a Twisted Sister vibe to it."
The video for the first single from Lamb of God's forthcoming LP Sacrament was directed by Bill Fishman (Eagles of Death Metal, the Ramones). It begins inside a picture-perfect suburban living room, where a father is playing "Mary Had a Little Lamb" on his acoustic guitar for his young daughter's birthday. The child's mother flips through the phone book, looking for a band to perform during the girl's birthday party. She finds an ad for Lamb of God, and calls to book them.
The band rolls up in their tour bus, which is packed with scantily clad strippers, and disrupts all the balloon-animal and piñata merriment. By the end of the video, Lamb of God are laying an offensive, hard-as-nails set on the partygoers, sending all of the frightened tots running with hands cupped over their ears.
The reception to the video, Morton said, has been positive — the reaction from the fans has been overwhelming. He hopes the same will be true for Sacrament, which hits stores August 22. The guitarist added that, when it comes to album sales, it's really out of his band's hands — so he's not about to lose any sleep over it.
"It's not really our job to sell records — that's the label's job," he said. In 2004, the band's major-label debut, Ashes of the Wake, opened at #27 with more than 35,000 sales; the LP has gone on to sell 256,000 copies. "Internally, all five of us, we rally around the fact that this record is exactly what we wanted it to be, and we feel like it's tougher and tougher to get better in this band. Each time we make a record and we feel we've improved it's a big success for the five of us. From there, how many units it sells, what the fan response is — those are all secondary elements. Do I expect it to be a top 10 record? I don't know. If it is, that would be great. I won't lie and say it wouldn't be exciting to have a commercially successful metal record. But at the same time, that's never part of the agenda."
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