Bertlesmann Buys MyPlay.com
"We are going to create a single music destination site with subscriptions, retail, e-tail, and clubs that we hope will become the leading music destination site," said Andreas Schmidt, president and CEO of the Bertelsmann e-Commerce Group (BeCG). "The digital music brands will still be operating intact, but we want to build one site to come to. The real potential comes in the cross-marketing with the customer base to make sure that core customers get digital and physical offers."
Source: Moreover News
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