"some music was meant to stay underground..."

70000 Tons of Metal - The World's Biggest Heavy Metal Cruise

Headline News

Bertlesmann Buys MyPlay.com

Wired reports that Bertlesmann, who owns CDNow, BMG, and has a stock in Napster, has purchased MyPlay.com.

"We are going to create a single music destination site with subscriptions, retail, e-tail, and clubs that we hope will become the leading music destination site," said Andreas Schmidt, president and CEO of the Bertelsmann e-Commerce Group (BeCG). "The digital music brands will still be operating intact, but we want to build one site to come to. The real potential comes in the cross-marketing with the customer base to make sure that core customers get digital and physical offers."

Source: Moreover News

What's Next?

Please share this article if you found it interesting.

0 Comments on "Bertlesmann Buys MyPlay.com"

Be the first to comment! Tell us what you think. (no login required)

To minimize comment spam/abuse, you cannot post comments on articles over a month old. Please check the sidebar to the right or the related band pages for recent related news articles.