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In Flames Announces New Album "Siren Charms" Due Out In September

Photo of In Flames

Band Photo: In Flames (?)

Following a months-long, rather sadistic campaign of social media teasing, Swedish metal veterans In Flames have put the finishing touches on a clever promotional stunt for their fans' benefit.

Sporadic, vague hints ("The new album's title will contain eleven letters," "Its initials are 'S.C.'") and cryptic "#IF2014" hashtags abounded on the band's Facebook page for weeks that became months, encouraging an ongoing (and agonized) guessing game.

Then, yesterday, the band made the following announcement: "We have encountered some issues regarding our online platforms. We want to assure you that no Jesterhead [the band's fan club] member information has been compromised, and our team is working on a solution right now. We apologize for the inconvenience."

The band's website appeared to have been hacked, as evidenced by the following on the home page:

"sorry admin (n00b) [pwned by ~lOLzcH4Rm1nG~].

"HaXxED much?? Inflames, SERIOUSLY!! You have been tRolLiNg us 4 WAYAAH 2 long. As a result, you now got your site taken over. ok???

"you might also wanna speak to your webmastaa since you also forgot to put some decent locks on your servers... SO GUESS WHAT?! We will leak WHATEVER info we have found here tomrrow @ 6am EST."

A handy link, however, guides fans to what appears after all to be an official band announcement. The upcoming studio album, In Flames' eleventh, is titled "Siren Charms" and is expected out this September.

While an official release date and tracklist have yet to be announced, the provided link does offer a brief sample of new music to accompany the information.

"Siren Charms" will be In Flames' first studio effort since the successful and critically acclaimed "Sounds Of A Playground Fading," [reviewed here] released June 15th, 2011.

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2 Comments on "In Flames Reveals New Album Title"

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DreamHeater's avatar

Member

1. DreamHeater writes:

The website "hack" kind of seems like just a promotional gimmick...

Either way, I'm excited for the album.

# Apr 11, 2014 @ 2:49 PM ET | IP Logged Reveal posts originating from the same IP address
DreamHeater's avatar

Member

2. DreamHeater writes:

Just now saw the line at the top where it said it was a stunt... Guess I need to stop posting first and asking questions later.

# Apr 11, 2014 @ 2:58 PM ET | IP Logged Reveal posts originating from the same IP address

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